Rumor: Toshiba eyeing Blu-ray business?
During a shareholders meeting in Japan, Toshiba president Atsutoshi Nishida hinted at the possibility of Toshiba entering the Blu-ray market.
“It makes no sense to decide not to enter the Blu-Ray market simply because we lost the DVD-format war. We cannot change the fact that we lost, but we would like to keep our options open,”
During the format war, Toshiba had backed the ill fated HD DVD format which was officially discontinued in 2008. Since then Toshiba has vowed not to adopt the format, instead opting to show consumers the benefits of their regular DVD’s.
With Toshiba focusing more development resources on flash technology, many believe it will become the successor to disc based media. Will Toshiba use Blu-ray and DVD to fund a new format war in the near future?
How many Format War Central readers would buy a Toshiba Blu-ray player? Would any HD DVD supporters not buying Blu-ray yet be spurred to “jump in” if Toshiba does as well?