CBHD Players Ship In China, Format War Begins
Chinese manufacturer’s TCL and Shinco have officially launched the first set of CBHD players in China coincidentally starting a format war against rival Blu-ray.
Both Shinco and TCL state CBHD players will cost approximately 40% less than any Blu Ray player currently available on the Chinese market. The players will launch at a MSRP of 2,000 Yuan ($300) which both companies believe is a consumer oriented price.
Ironically, Warner Bros. was the first Hollywood studio to jump on board the CBHD bandwagon, titles such as the Harry Potter series, Blood Diamond, Golden Compass and Speed Racer will be available for a mere 50-70 Yuan (approx $7.25 to $10.15).
Shinco and TCL believe by the year’s end they will be able to sell over 10 million CBHD players to Chinese consumers, by 2011 the manufacturer’s expect to ship roughly 70 million players.
If your waiting for a international release of the format if it ever takes off in China don’t get your hopes up, CBHD was a government backed initiative to make home grown alternatives and reduce licensing fees and piracy as much as possible. If the player is ever released outside of China, we could see it move into neighboring nations.
If people really miss HD DVD that much, I doubt anyone could stop them from importing players and movies, just don’t expect backwards compatibility with your HD DVD collection.
[Via CDR Info]