Warner Launches “Red2Blu” HD DVD to Blu-ray Upgrade Program

Posted by Tyler Pruitt on April 23, 2009 
Filed Under: Blu-ray, Format War, HD DVD, Warner

Warner has announced a new HD DVD to Blu-ray trade-in/upgrade program. The program dubbed “Red2Blu” allows you to upgrade up to 25 Warner HD DVDs to the Blu-ray versions of the movie. The cost is $4.95 per disc (some multi disc sets are more) and a flat shipping fee of $5.95 per order.

Lucky for us (or unlucky?) , we only have 23 WB HD DVDs in our collection.

Are you planning to participate in this program?  Do you think other studios will follow Warner’s lead and provide the same type of upgrade program?


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4 Responses to “Warner Launches “Red2Blu” HD DVD to Blu-ray Upgrade Program”

  1. Tyler on April 26th, 2009 5:03 pm

    A link to what you’re referring to would be nice.

  2. method on April 27th, 2009 4:36 pm

    Thanks for the heads up on this program!

    I sent in 13 today, which included box sets of the Matrix , Harry Potter, and Ocean’s.

    I do hope other studios start offering similar programs – I still have a stack of HD DVDs I’d like to… “upgrade”.


  3. John on May 27th, 2009 8:46 pm

    Well, I’ve tried twice and have yet to hear from WB on what to do. You are supposed to get a ‘label’ to print out and stick on the envelope with the artwork. No emais, and no CC charges. It’s almost like they are doing this manually.

  4. John18 on June 23rd, 2009 8:30 pm

    I had no problem getting started today. I had 13 discs as well as the Harry Potter 1-5 collection and the Ultimate Matrix collection. The total charge was $117.00 including all shipping and taxes. My e-mail came within five minutes I printed the .pdf label, enclosed the cover art and the items required for the two collections and was done. In the meantime I still do have the HD-DVD discs since Warner did not collect them.

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