Warner Launches “Red2Blu” HD DVD to Blu-ray Upgrade Program
Posted by Tyler Pruitt
closeAuthor: Tyler Pruitt
Name: Tyler Pruitt
Email: tyler@formatwarcentral.com
Site: http://www.tylerpruitt.com
About: As a life long Geek, Tyler is pretty much addicted to anything that has to do with technology. He became hooked on HDTV in early '04, and hasn't looked back since. Tyler is a HD video content addict, and has been since the days of recording HD movies onto D-VHS tapes.
At his day job in the aerospace industry, he is never too far away from the latest FWC related news thanks to Google Reader on the iPhone.See Authors Posts (352) on April 23, 2009
Filed Under: Blu-ray, Format War, HD DVD, Warner
Warner has announced a new HD DVD to Blu-ray trade-in/upgrade program. The program dubbed “Red2Blu” allows you to upgrade up to 25 Warner HD DVDs to the Blu-ray versions of the movie. The cost is $4.95 per disc (some multi disc sets are more) and a flat shipping fee of $5.95 per order.
Lucky for us (or unlucky?) , we only have 23 WB HD DVDs in our collection.
Are you planning to participate in this program? Do you think other studios will follow Warner’s lead and provide the same type of upgrade program?
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A link to what you’re referring to would be nice.
Thanks for the heads up on this program!
I sent in 13 today, which included box sets of the Matrix , Harry Potter, and Ocean’s.
I do hope other studios start offering similar programs – I still have a stack of HD DVDs I’d like to… “upgrade”.
Upgrade?
Well, I’ve tried twice and have yet to hear from WB on what to do. You are supposed to get a ‘label’ to print out and stick on the envelope with the artwork. No emais, and no CC charges. It’s almost like they are doing this manually.
I had no problem getting started today. I had 13 discs as well as the Harry Potter 1-5 collection and the Ultimate Matrix collection. The total charge was $117.00 including all shipping and taxes. My e-mail came within five minutes I printed the .pdf label, enclosed the cover art and the items required for the two collections and was done. In the meantime I still do have the HD-DVD discs since Warner did not collect them.