Microsoft: Digital Downloads Won’t Completely Take Over

Posted by Mehar Gill on April 7, 2009 
Filed Under: Downloads, Format War, Xbox 360

Head of Microsoft UK’s Xbox Division Neil Thompson had some interesting things to say about digital downloads. Despite Microsoft’s push towards a digital future, Thompson believes digital downloads won’t take over, instead compliment “packaged goods”.

“People often ask me, ‘Will Halo X be download only?’ But I don’t see the packaged goods business declining. What I do see is the growth of the download and digital content market – but it is complementary to boxed content and services. Wherever we can, we make sure retail is part of the Xbox Live ecosystem.”

Do you think this will apply to games as well as movies? Are packaged games more likely to survive?

[Via MCV]

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  3. Digital Downloads Update November 2nd 2008
  4. NBC Universal Comes to The UK’s Xbox Live Video Marketplace
  5. Microsoft Releases Software Update for XBOX360 HD DVD Drive


One Response to “Microsoft: Digital Downloads Won’t Completely Take Over”

  1. burndive on April 7th, 2009 6:31 pm

    We’re still a long way off from ubiquitous cheap broadband access.

    People still like their First Sale rights.

    People sometimes don’t want to connect things to the network.

    Is your car going to have an Internet-centric gaming system in it? Not in the next 20 years at least.

    We’ve still got a long way to go before physical madia have lost their utility.

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