Microsoft: Digital Downloads Won’t Completely Take Over
Posted by Mehar Gill on April 7, 2009
Filed Under: Downloads, Format War, Xbox 360
Head of Microsoft UK’s Xbox Division Neil Thompson had some interesting things to say about digital downloads. Despite Microsoft’s push towards a digital future, Thompson believes digital downloads won’t take over, instead compliment “packaged goods”.
“People often ask me, ‘Will Halo X be download only?’ But I don’t see the packaged goods business declining. What I do see is the growth of the download and digital content market – but it is complementary to boxed content and services. Wherever we can, we make sure retail is part of the Xbox Live ecosystem.”
Do you think this will apply to games as well as movies? Are packaged games more likely to survive?
[Via MCV]
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