Blu-ray Accounts For 24% of DVD Player Sales In Denver
Posted by Tyler Pruitt on March 19, 2009
Filed Under: Blu-ray, Format War, Hardware
ABC News has a new story called “Blue Skies for Blu-ray” which is pretty much an overview of Blu-ray’s recent news, with a little caveat at the end of the story about the Digital Downloads threat to Blu-ray’s future.
One interesting tidbit that was mentioned is that in Denver, Blu-ray (players) have a 24% market share when it comes to total DVD player sales. This is a good sign if it can expand into a nationwide trend.
Have any of your non-enthusiast family/friends/coworkers purchased a Blu-ray player recently? I just had a friend’s Dad tell me that he bought a Sony BDP-s350 for his 34″ Direct View CRT HDTV. I would consider him a J6P type of person for sure.
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I wonder if the BD Association will pickup on this and spin it?
What’s to spin, they’ve got 24% of the market.
I had several not enthusiasts buy bluray over Christmas
@Mi –
What I was getting at, was whether or not the BDA was going to try and take the Denver numbers and try to spin them as nation wide.
Given the economy and the lack of another physical format competitor, I doubt you’ll see much consumer targeted marketing coming from the BDA anytime soon.