No Native Blu-ray Support in Windows 7

Posted by Whitney Hill on March 12, 2009 
Filed Under: Blu-ray, Format War, PC

Remember how Windows XP didn’t have out of the box playback capability for your DVD’s? That meant that you had to install media players like PowerDVD or WinDVD in order to play DVD’s. Well, here’s déjà vu for you.

Apparently, there won’t be any native support for Blu-ray disks for Windows 7 either. That task will be left for the “PC makers or Blu-ray drive makers,” according to Steven Sinofsky. Sinofsky is Microsoft’s Senior Vice President of the Windows and Windows Live Engineering Group.

ITWire also observes that this will allow Microsoft to pass the burden of costs to “PC makers who will generally obtain Blu-ray licenses that are bundled with Blu-ray drives.” This is happening as bigwigs in the Blu-ray industry are setting into motion the creation of an independent Blu-ray licensing company that will lower licensing fees.

By including native Blu-ray support, Microsoft could have one-upped Apple in the process…. as they have also snubbed Blu-ray at the OS level.

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9 Responses to “No Native Blu-ray Support in Windows 7”

  1. tom vinelli on March 12th, 2009 5:57 am

    microsoft will never learn.their attitude always as been their poop don’t smell..
    yet apple has alway been a thorn in there side.your right they could have upended
    apple,instead they leave door opened just alittle bit.
    of course apple has no room to talk,they never have been a consumer company like pc’ is way over priced….great idea’s you will pay for.
    maybe thats why apple is and never will be a theat to the pc market.

  2. Mike Russo on March 12th, 2009 6:35 am

    Sounds like sour grapes from Microsoft about the HD-DVD thing. They still want to play like BD Is not really gonna stick around. Whatever, MS.

  3. Ironman195 on March 12th, 2009 6:45 am

    I have to say I don’t blame MS for this. They never supported the blu format, even though several PC manufacturers backed it. Since they were the ones who backed the format, let them pay for their licenses. Even Apple, who IS a member of the BDA, doesn’t fully support them in their computers. Just my two cents.

  4. webdev511 on March 12th, 2009 7:14 am

    MS is doing the same thing as Apple, because the hoops and fees are a mess. Licensing BD playback for every copy of windows when it’s unlikely that in even 10% of the Windows 7 installations will even use it doesn’t make sense. If PC manufacturers want to offer a BD ROM option on their systems, they can add a BD Playback app that leverages the native UI hooks MS is making available.

  5. burndive on March 12th, 2009 1:57 pm

    Exactly what percent of people use their computers to watch Blu-ray movies? Why should they pay for licenses (which are quite expensive), when Blu-ray drives all come with some sort of player software?

    When every PC made has a Blu-ray drive, then and only then do I expect Windows to come equipped with the ability to play the discs. Not before.

    This is a smart move by Microsoft on behalf of its users, and we as customers should be glad. I don’t want every copy of Windows 7 I buy to include the price of Blu-ray.

    Did you think they would give it away for free? Either it’s built in to the price, or it’s an additional fee. Either way, you pay it.

  6. DavidB on March 13th, 2009 8:56 am

    Sorry, pointing the blame at Microsoft (or Apple) is inappropriate. Aim your vitriol at the BDA and their ridiculous licensing structure and fees.
    And I 100% agree ishouldnt have the cost of a license shaved down my throat for every PC I buy. Fatten the wallets of the BDA some are? I don’t think so.
    Oh, and Win7 won’t natively decode DVD either, nor does Vista. So what’s the problem? Those who want this decode capability in their OS can pay for it as needed. I applaud MS for not forcing it down our throats.

  7. Ryan on March 14th, 2009 9:31 am

    Yeah I can’t really see why MS or Apple would include BD support in the OS – for something most people are probably buying basic PCs and not intending to use it even for DVD playback much less BD. Why pass on a cost of a niche market to every consumer/PC manufacturer buying your product? I’m only saying that someone buying a computer intending to use BD technology with it is probably not going to want to use MS’ take on BD playback anyway – they will use a third party app in the first place.

    @ Tom Vinelli

    Apple isn’t overpriced, you compare similar performing machines and the value of an Apple computer really comes out – the problem is people compare price points, which is an area of quantity more than quality. An Apple with specs Vs. a PC with the same specs and there’s a gigantic price difference, but I guarantee you that PC won’t perform like that Apple does.

    Nothing’s perfect of course, but PC < Apple any day as far as an OS, or just features/performance in general.

    If you don’t know – better ask somebody!

  8. Michael on March 15th, 2009 11:51 pm

    I don’t know why you would think Microsoft would add features you actually want. Not to mention the fact that Microsoft doesn’t usually go around killing 3rd party apps by rolling that functionality into their operating system.

  9. Fernando on April 21st, 2009 2:06 pm

    Everyone whom commented miss the real reason why MSFT doesn´t support blu-ray… JAVA.

    Java is a key technology that is part of Blu-Ray. If Microsoft added Blu-Ray support, they´d have to include a mini Java VM as part of the BD playback engine.

    And Microsoft´s attitude, since the late 1990s until today has been to try to DESTROY JAVA no mater what it takes (first with ActiveX, they failed, now with .Net and Silverlight).

    So Microsoft is suffering from the “not invented here” syndrome… they pretend technologies not invented by them and which challenge their hegemony do not exist.

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