Warner Bros. Announces Support for CBHD
If you’re a Format War Central reader, this should come as no surprise to you as we predicted this months ago [and you all laughed!] Warner Home Entertainment Co., Ltd. has announced they will support the CBHD format in China.
Titles such as Harry Potter 1-6, Golden Compass, Speed Racer, and Blood Diamond, will be among the first to go on sale in the CBHD format in the first half of 2009. Local Chinese studios such as Chinese Corporation, China Film Group, and Huayi Brothers Company have already announced plans to support the format.
“These large areas of unusually high-definition picture quality and sound will be the first to come to China.” Recorded Warner Home Entertainment Co., Ltd. Managing Director Fang Lin (Tony Vaughan) said, “Warner has been recorded for the Chinese family provide the most perfect home entertainment experience. This time, we will strive to support high-definition technology in China to implement to enable them to ordinary consumers as soon as possible to enter the Chinese family. ”
Players will also receive a full scale release sometime in the first half of 2009; previously players were only available in test markets. Players will be priced at an initial 1999 Yuan ($290 USD) with discs ranging from 50-70 Yuan (7.25 to 10.15 USD).
Feel free to apologize leave your feedback below, do you think this move will give CBHD a fighting chance? Will other Hollywood studios follow suit?