Warner Bros. Announces Support for CBHD

Posted by Mehar Gill on March 2, 2009 
Filed Under: Format War, Studios, Warner

If you’re a Format War Central reader, this should come as no surprise to you as we predicted this months ago [and you all laughed!] Warner Home Entertainment Co., Ltd. has announced they will support the CBHD format in China.

Titles such as Harry Potter 1-6, Golden Compass, Speed Racer, and Blood Diamond, will be among the first to go on sale in the CBHD format in the first half of 2009. Local Chinese studios such as Chinese Corporation, China Film Group, and Huayi Brothers Company have already announced plans to support the format.

“These large areas of unusually high-definition picture quality and sound will be the first to come to China.” Recorded Warner Home Entertainment Co., Ltd. Managing Director Fang Lin (Tony Vaughan) said, “Warner has been recorded for the Chinese family provide the most perfect home entertainment experience. This time, we will strive to support high-definition technology in China to implement to enable them to ordinary consumers as soon as possible to enter the Chinese family. ”

Players will also receive a full scale release sometime in the first half of 2009; previously players were only available in test markets. Players will be priced at an initial 1999 Yuan ($290 USD) with discs ranging from 50-70 Yuan (7.25 to 10.15 USD).

Feel free to apologize leave your feedback below, do you think this move will give CBHD a fighting chance? Will other Hollywood studios follow suit?

[Via Translation]

Related posts:

  1. CBHD Players Ship In China, Format War Begins
  2. Universal Studios and National Geographic Announce Support for CBHD
  3. CBHD Breaks 100 Release Barrier, Paramount Pledges Support
  4. CBHD Leads Marketshare over Blu-ray in China
  5. CH DVD Details Revealed, Warner On Board?


15 Responses to “Warner Bros. Announces Support for CBHD”

  1. commonsense on March 2nd, 2009 4:09 pm

    if its chinese then is officially a pirate product

  2. webdev511 on March 2nd, 2009 6:33 pm

    Kinda interesting, but the economy has the upper hand.

  3. David Macphail on March 2nd, 2009 9:57 pm

    What on earth is CBHD?

    Surely nobody on the planet would be stupid enough to try and go up against Blu – Ray now given the already ginormous install base the format has accumulated?

  4. Jonsson on March 2nd, 2009 11:14 pm

    Very dissapointing. Hopefully this crap will never leave China (and WB will be burned when 99.9% of all copies will be pirated anyway).

  5. Joseph Cortez on March 3rd, 2009 1:29 am

    Wow! This seems even more viable now that it has a major studio to back it up. Who will follow next?

  6. Rafael Arbulu on March 3rd, 2009 5:40 am

    Doubtful. We don’t need to apologize since the CBHD is only known on China. It doesn’t stand a chance against other media like Blu-ray, and quite frankly, I think it would lose to stardard DVD as well.

    Mehar Gill, maybe you should practice something new: it’s neat stuff, and I like to call it “JOURNALISM”. You’re directing your readers to an apology? The readers don’t owe you anything. They are free to agree or disagree with you anytime, and there’s no need to explain themselves. Why don’t you try to actually say THE FACT instead of polluting your text with offensive jokes?

  7. Mehar Gill on March 3rd, 2009 5:55 am

    @David Macphail – CBHD (previously known as CH DVD, the DVD Forum still labels it C-HD DVD from time to time) is the Asia only succesor to HD DVD, both products are backed by Toshiba and the DVD Forum.

    The same could be said about Blu Ray going against DVD, which already has a massive install base. ;)

    IIRC Blu Ray has not seen a release in China so its all open territory there.

    @Joseph Cortez -

    Just look at companies that will whore out their catalog to anything and you can make a pretty accurate guess.

    @Jonsson -

    Its not exactly disappointing for them, lower licensing fees is a great thing for Chinese companies who have already been burnt by DVD. If anything it may leave Asia and expand into other Asian Territory’s. You might see CBHD in China Towns or other specialty import places.


    If you are referring to Communism, keep in mind Chinese corporations have tried to replace foreign goods in the past and received full government backing to the same extent CBHD is.

  8. David Macphail on March 3rd, 2009 6:42 am

    Mehar Gill, the format war between Blu – Ray (Or a similar product) going against DVD was both necessary and inevitable. HD picture quality is the future and as such DVD needs a successor. It’s not like Blu – Ray is just a DVD rip – off that brings nothing new to the table (As this CB – HD seems to be).

    My point is… that Blu – Ray has established itself as the successor to DVD…….why would anyone try to take it head – on now? This new format has missed it’s chance in this war by about 2 years. It’s a good thing Toshiba and company plan to keep this thing in China…….we wouldn’t want them to lose another $600,000,000. :P

  9. Deng Xiaoping - To be rich is glorious on March 3rd, 2009 9:44 am

    Blu Ray is good but is too expensive now because not much people can afford it yet. When it becomes more popular and prices drops, then that’s when people will jump to blu ray. Until then they will stick with DVD cause it’s “cheaper”. It’s perfect time to bring some competition now from China. With the cost of a CBHD movie @ 7-10 dollars. Who can resist that price especially during this grim economic outlook. China has a 1,3 billion market and I’m willing to bet that most consumers in asia or the world will buy the CBHD disk for that price. People not going to care much about quality of pictures but prices.

  10. Mehar Gill on March 3rd, 2009 12:04 pm

    @David Macphail – WMV HD DVD says “Hi!” :p

    CBHD is essentially HD DVD being introduced in a new market, its not a new format if you thing about it. CBHD was in development for quite a while now, before the winner of the “Western” format war was even announced.

  11. Mehar Gill on March 3rd, 2009 12:45 pm

    @Rafael Arbulu – It was a joke, humor, etc, nothing wrong with that? The post is also detailed and facts are represented appropriately. I really don’t see how it was offense either, people have done much worse, although if I have offended anyone I do apologize.

  12. Tyler Pruitt on March 3rd, 2009 1:37 pm


    You must be a new reader, at FWC we like to mix in a little humor from time to time…. If you read Mehar’s previous posts about CBHD, people were commenting that it would never get any studio support.

  13. Ronald on March 5th, 2009 10:53 pm

    ever wondered why bluray is so expensive? because sony is asking too much royalty for it… now it is payback time. thanks to the chinese, we have an alternative option for cheaper HD.

  14. dom on April 28th, 2009 9:55 am

    Wait until these are designed for pcs (CBHD-ROM), then a cheaper HD media player than Bluray will be available. Maybe able to import films from China at cheapo prices? Other studios releasing films in China for this format means more films available at cheaper price then Bluray. A firmware upgrade & maybe HD-DVD players could play these?

  15. Sam C. on July 27th, 2009 1:21 am

    Any reaction from poor Sony? Just when they defeated Toshiba, just when they started making some headway for DVD owners to upgrade; now their window of time to make a return on their investment is getting smaller. I don’t mind supporting BD, but I do mind the high prices of both player and media. I want the upgrade of my current AV to HD be in line with DVD, i.e. good players around $150 and media around $15 or less. And sadly for Sony, it may be CBHD that may deliver that.

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