Netflix breaks 10 million milestone
Netflix has announced they have successfully broken the 10 million subscriber’s milestone last night. Netflix ended 2008 with approximately 9.4 million subscribers, claiming to have had roughly 600,000 subscribers join the service since the start of 2009.
The recent surge in subscribers is attributed to the expanded availability of Netflix streaming on devices such as the Xbox 360 and various Blu-ray players. Reed Hastings, Netflix co-founder and CEO had this to say,
“Ten million subscribers is a symbolic but meaningful achievement for our company. From a subscriber standpoint, Netflix is singularly focused on making movie enjoyment easy, and we’ll strive to deliver on that promise in added and improved ways in the years to come.”
Netflix has announced they expect this growth pattern to continue, setting a 10.6 to 11.3 million subscriber user base quota by the end of 2009.
With competitors like Blockbuster entering the arena, will Netflix be able to keep its momentum? Regardless this is great news, perhaps now Netflix will consider expanding the service internationally?