Blu-ray Version Captures 38% of The Dark Knight sales on Amazon

Posted by Tyler Pruitt on December 17, 2008 
Filed Under: Amazon, Blu-ray, Format War, Retailers, Software

According to one of new “Amazon Meters”, the Blu-ray version of “The Dark Knight” has accounted for 38% of the film’s sales on ¬†This is based on the all time sales numbers for each version of the film.

This is not that unexpected, since the Blu-ray version was the best selling DVD on Amazon most of last week. One could argue that Blu-ray owners are more likely to buy from Amazon, as dvd discounts are not as steep as the Blu-ray version on most movies.

I still think that this is a notable number, pending the Nielsen Videoscan numbers for last week.


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2 Responses to “Blu-ray Version Captures 38% of The Dark Knight sales on Amazon”

  1. Mike Russo on December 17th, 2008 7:08 am

    Gotta love it. I’m still waiting to see when TDK hits 1,000,000 BD sales. I’ve read that Iron Man is very close as well. Bit of a tortoise and the hare race on that one. (Iron Man has been inching towards 1 mil for a couple monhts, and TDK is racing there)

  2. Dave Cowl on December 17th, 2008 10:09 am

    The short answer is yes and then some…

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