Blu-ray Version Captures 38% of The Dark Knight sales on Amazon
According to one of new “Amazon Meters”, the Blu-ray version of “The Dark Knight” has accounted for 38% of the film’s sales on Amazon.com This is based on the all time sales numbers for each version of the film.
This is not that unexpected, since the Blu-ray version was the best selling DVD on Amazon most of last week. One could argue that Blu-ray owners are more likely to buy from Amazon, as dvd discounts are not as steep as the Blu-ray version on most movies.
I still think that this is a notable number, pending the Nielsen Videoscan numbers for last week.