Are The Studios Lowering Blu-ray Sales Predictions?
With the world going further into recession, many are rethinking their sales estimates and the Blu-ray market is no different. In the summer of 2007 studios predicted Blu-ray sales will hit $1 billion by the end of the year with it growing to $2.5 billion next year.
Today, studios are rethinking this estimate, at a press brief on Friday Warner Home Video president Ron Sanders claims sales will hit somewhere between $650 million and $800 million. Sony claims sales will hit somewhere between $750-800 million by the years end. Sanders also stated Blu-ray sales have already exceeded $500 million.
Fox Home Entertainment president Mike Dunn had this to say,
The table is set for a great future,”. “There might be some logs in the way now and hazy at this second with the economy. But look at the quality (of Blu-ray) and portability and accessibility. Now might be unclear, but the future is set.
He then added,
Five million households are on the verge of adoption, and 10 million households are right behind that,
This is nothing new, executives in various industries are making similar statements with a “unique spin” to reassure investors their money is safe. What are your thoughts? Do you believe Blu-ray will indeed hit $1 billion by the end of the year despite predictions?
[Via TV Predictions]