Are The Studios Lowering Blu-ray Sales Predictions?

Posted by Mehar Gill on November 21, 2008 
Filed Under: Blu-ray, Format War, Software, Studios

With the world going further into recession, many are rethinking their sales estimates and the Blu-ray market is no different. In the summer of 2007 studios predicted Blu-ray sales will hit $1 billion by the end of the year with it growing to $2.5 billion next year.

Today, studios are rethinking this estimate, at a press brief on Friday Warner Home Video president Ron Sanders claims sales will hit somewhere between $650 million and $800 million. Sony claims sales will hit somewhere between $750-800 million by the years end. Sanders also stated Blu-ray sales have already exceeded $500 million.

Fox Home Entertainment president Mike Dunn had this to say,

The table is set for a great future,”. “There might be some logs in the way now and hazy at this second with the economy. But look at the quality (of Blu-ray) and portability and accessibility. Now might be unclear, but the future is set.

He then added,

Five million households are on the verge of adoption, and 10 million households are right behind that,

This is nothing new, executives in various industries are making similar statements with a “unique spin” to reassure investors their money is safe. What are your thoughts? Do you believe Blu-ray will indeed hit $1 billion by the end of the year despite predictions?

[Via TV Predictions]

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  2. Warner’s ’300′ Flexes it’s HD Muscles to the Tune of 250K Sales in the First Week
  3. Studio Heads Target $1 Billion for Blu-ray
  4. Warner Continues To Support Both Formats… For Now?
  5. May Blu-ray Sales to Surpass 2007 Total


3 Responses to “Are The Studios Lowering Blu-ray Sales Predictions?”

  1. Dave Cowl on November 21st, 2008 11:13 am

    Personally I don’t see it hitting $1B.

    I would go as far as saying ‘not a snowball’s chance in hell’.

    The economy sucks, but they didn’t really have the momentum for this early on in the year. It was a tough bar to reach when it was set – with the economy as it is now, there is really no way…

    People are saving for guns in case they have to fight for gas… ;)

  2. webdev511 on November 21st, 2008 6:12 pm

    +1. Even $750M is going to be a stretch. Cutting prices to get players and discs sold won’t help the number go up unless volume does too.

  3. Hari Puttar on November 24th, 2008 2:35 pm

    All these stories keep missing one crucial and expensive component–y’all ain’t gonna see no high-def nuthin’ from yer Blu-ray player unless you have it hooked up to your HDTV. And one that’s between 42-and 50 inches to really see any kind of difference, at that.

    Running anywhere from $700 on up, throw one of those TVs in your shopping cart at BestBuy with your Blu-Ray player, a couple of Blu-ray discs and then hit the checkout.

    Yeah, I thought so.

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