Tesco Enters Digital Distribution Market
British online grocery company Tesco has launched their own Digital Downloads service with content available from Sony Pictures Television International and Warner Bros. The service currently in beta has launched to compliment a similar music service offered by Tesco.
“Launch titles” include Spider-Man 3, Open Season and Superbad along with hit TV shows such as Terminator: The Sarah Connor Chronicles promised to be available the day after broadcast. The pricing model is as follows:
- £1.87 per episode
- “Back Catalogue”: £6.97
- New Titles: £10.97
The titles will also be available to rent, however a pricing model has not been announced. Graham Harris, the commercial director at Tesco had this to say:
We said back in April when we launched our site that our aim for the new Tesco Digital site was for it to be more than just a music download portal— we wanted to create an exciting and easy-to-use entertainment shop that Tesco customers of all technical ability can use and trust. This next development confirms we are doing just that.
This is Blu-ray’s biggest hurdle, when everyone is launching their own digital distribution service consumers will take note one way or another. A supermarket launching a service will be able to reach a audience which may not be as “in the loop” (In terms of getting the name out).
[Official Tesco Digital Site]
[Via World Screen]