BDA Launches “Tru Blu” Campagin
Having won the war against HD DVD, Blu-ray’s biggest hurdle has been convincing the average consumer to buy Blu-ray. To try and sway a few minds, Sony, and the BDA have launched a $25 million campaign to raise consumer awareness regarding Blu-ray.
The campaign will be mainly TV focused and feature clips from titles such as Hancock, Pineapple Express, The Dark Knight, Hellboy II: The Golden Army and more. Studios to support the initiative include Lionsgate, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment, Walt Disney Studios Home Entertainment and Warner Home Video.
You might have seen the spots during Sunday football games this past weekend.
[Via Brand Week]