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BDA Launches “Tru Blu” Campagin

Posted by Mehar Gill on November 10, 2008 
Filed Under: Blu-ray, Disney, DreamWorks, Format War, Fox, Lionsgate, Paramount, Sony, Studios, Universal, Warner



Having won the war against HD DVD, Blu-ray’s biggest hurdle has been convincing the average consumer to buy Blu-ray. To try and sway a few minds, Sony, and the BDA have launched a $25 million campaign to raise consumer awareness regarding Blu-ray.

The campaign will be mainly TV focused and feature clips from titles such as Hancock, Pineapple Express, The Dark Knight, Hellboy II: The Golden Army and more. Studios to support the initiative include Lionsgate, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment, Walt Disney Studios Home Entertainment and Warner Home Video.

You might have seen the spots during Sunday football games this past weekend.

[Via Brand Week]

Related posts:

  1. Blu-ray Backers Launch Promotional Campaign
  2. Blu-ray Promoted to Comic-Con Crowds
  3. Best Buy Sunday Ad 11-9-2008 Blu-ray Prices
  4. Blu-ray New Releases for November 11th 2008
  5. How HD DVD Almost Won The Format War

Tags: BDA, Blu-ray, blue-ray, dark knight, Disney, Fox, fox home entertainment, Lionsgate, pineapple express, Sony, sony pictures, Studios, twentieth century fox, twentieth century fox home entertainment, Universal, warner, Warner Home Video

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