Blockbuster’s Video Streaming Set-top Box?

Posted by Mehar Gill on November 7, 2008 
Filed Under: Blockbuster, Downloads, Format War, Rental

Despite the market being crowed enough as is, a new competitor is set to release their own set top box, Blockbuster! Speaking at a Q3 conference call, the box will stream videos straight from Blockbuster’s online video service, Movielink. No pricing or firm release date has been announced other then the holiday season.

Blockbuster CEO Jim Keyes also touched on the topic of Digital Downloads, a service which has caused many to plan ahead. Keyes claims the industry is dominated by VOD cable services at a estimated $1.4 billion. Keyes also claims by 2011 the Digital Downloads industry will grow to $2.5 billion.

I personally think this is a mistake, the market is already congested as is. They instead they should follow the Netflix route and integrate their service with an existing platform like the PS3 or Blu-ray players.

[Via Home Media Magazine]

Related posts:

  1. Blockbuster Unveils Set Top Box
  2. Blockbuster Casts Doubt on It’s Future
  3. Are The Studios Lowering Blu-ray Sales Predictions?
  4. Amazon Video on Demand Store Launched
  5. Sony To Launch Video Download Service


4 Responses to “Blockbuster’s Video Streaming Set-top Box?”

  1. webdev511 on November 9th, 2008 7:11 am

    I might be interested if it doesn’t cost extra over the existing online subscription.

  2. DavidB on November 10th, 2008 8:45 am

    The Roku Netflix box really leaves Blockbuster with no choice but also release one I would say. As counter-productive as a proliferation of boxes is for many of us, if they don’t release one Netflix will eat them up. Netflix has already locked up the Xbox market, and Sony has their own service on the PS3, so what is their option? Make a Wii app? I would have liked to see Sony team with Blockbuster and there would have been two DLM heavyweights duking it out, but that didn’t happen and seems unlikely.

  3. Ryan on November 10th, 2008 10:09 am

    Blockbuster was already in trouble anyway, there’s never anyone in their store or parking lot, and their rentals were overpriced, so people left them to explore other options. I don’t know anyone who still uses Blockbuster personally, they’ve all left for Netflix or redbox. This was likely a desperation move, and a good opportunity to lower their prices and win back some customers. I highly doubt that will happen though…

  4. Mehar Gill on November 10th, 2008 10:10 am

    @Ryan – They mentioned that as well and credit their “success” to the games market.

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