Hey Wal Mart, Your Blu-ray Prices Suck!

Posted by Tyler Pruitt on October 24, 2008 
Filed Under: Blu-ray, Format War, Retailers, Wal-Mart

During the last few weeks we noticed that Wal Mart has had the highest prices for Blu-ray new releases. This was kinda puzzling to us, since in the past their prices were on par or better that other retailers. This has been true with ‘Sleeping Beauty’, ‘Iron Man’, and this week’s blockbuster ‘The Incredible Hulk’.

Case in point: The Incredible Hulk

  • Wal Mart Price: $29.96
  • Best Buy Price: $26.99
  • Circuit City Price: $29.99
  • Target Price: $27.99
  • Costco Price: $26.99
  • Price: $24.95

Case in point: Iron Man

  • Wal Mart Price: $29.96
  • Best Buy Price: $25.99
  • Circuit City Price: $29.99
  • Target Price: $27.99
  • Price: $25.95

Case in point: Sleeping Beauty

  • Wal Mart Price: $29.96
  • Best Buy Price: $25.99
  • Circuit City Price: $25.99
  • Target Price: $27.99
  • Price: $23.95

*prices listed were in effect on the street date of each movie*

Now can anyone explain to us a logical reason Wal Mart’s prices shouldn’t be lower, considering their buying power as the #1 DVD retailer in the U.S.

We think they should stop using the “Rollback” price tags on Blu-ray, since they are really rolling back squat.

Related posts:

  1. Blu-ray Prices Stagnant, And It’s All Your Fault
  2. Fred Meyer Expands Blu-ray Section, Now Bigger Than Wal-Mart’s
  3. Wal-Mart Missing The Boat With Batman Begins Blu-ray?
  4. Wal-Mart: We’ve Got Blu-ray On Lockdown
  5. Best Buy Named Leading High-Def Retailer


6 Responses to “Hey Wal Mart, Your Blu-ray Prices Suck!”

  1. Sariena on October 24th, 2008 7:22 am

    I think the average population that shops at Walmart is not interested in Blu-Ray. Walmart caters to a different socio economic demographic, that is not buying high end electronics. If, however, Walmart were to start advertising BD prices that are lower than Target,BB, Circuit City, Frys, J&R, they could start attracting the customers of any socioeconomic bracket, that love BD, and are bargain hunting. It’s a catch 22. Walmart moves the most SD product, and that is what they focus on.

  2. Pete on October 24th, 2008 7:56 am

    Whilst I don’t want to argue that WalMart is too expensive, of your three examples two are actually more expensive at Circuit City, albeit by only three cents. I don’t doubt your article is true, but you should probably find better examples.

  3. Ryan on October 24th, 2008 7:58 pm

    BD is too expensive period. That would be a better headline. NetFlix FTW!

  4. The Guardian on October 25th, 2008 7:26 am

    Up here in Canada Wal-mart seems to have the lowest prices on BDs except when somewhere else has an actual sale on… but for regular prices, definitely lowest. By a couple dollars on most titles.

  5. tvine2000 on October 26th, 2008 2:56 am

    blu-ray movies could be cheaper.
    you got to shop around,like we did back in the early dvd days.
    by the way some sd dvds are close to blu-ray in price.if you noticed some titles [blu-ray] drop in price after a few months.for ex. cars at walmart was 29.96 went down to advice shop the will find deals

  6. Justin Sluss on October 29th, 2008 2:04 pm

    Wal-Mart’s prices do SUCK!

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