Huge Blu-ray Revenue Increases, Record Market Share for the Week Ending October 5th
The Blu-ray weekly revenue and market share versus DVD as reported by Home Media Magazine both hit a new high for the week ending October 5th.
Fueled by the record sales of Iron Man, revenue was up over 145% to $26.8M, while the 13% market share set a new record for the top 20 Blu-ray versus DVD.
Iron Man stole the show that week, selling nearly 15 times as many units as Forgetting Sarah Marshall which placed second.
It will be interesting to see if the NASA title becomes as popular as Planet Earth – The Complete BBC Series, which seems to always be in the top 20 – this week it was number 16.
Perhaps due to the live action movie release, the animated Invincible Iron Man disc placed 11th on the chart.
The per title market share chart shows that Iron Man sold over 17% of its units on Blu-ray – a great achievement for a title that sells to casual DVD buyers.
Universal’s Ultimate Unrated Comedy Collection sold over 96% of its units on Blu-ray – of course, all three titles were new for Blu-ray, where only one was a new release for DVD.
The Discovery Channel continues to do well for Blu-ray, with both Planet Earth – The Complete BBC Series and When We Left Earth – The NASA Missions selling around a third of their units on Blu-ray Disc.