Huge Blu-ray Revenue Increases, Record Market Share for the Week Ending October 5th

Posted by Dave Cowl on October 11, 2008 
Filed Under: Blu-ray, Disney, Format War, Fox, Lionsgate, Paramount, Software, Sony, Studios, Universal, Warner

The Blu-ray weekly revenue and market share versus DVD as reported by Home Media Magazine both hit a new high for the week ending October 5th.

Fueled by the record sales of Iron Man, revenue was up over 145% to $26.8M, while the 13% market share set a new record for the top 20 Blu-ray versus DVD.

Iron Man stole the show that week, selling nearly 15 times as many units as Forgetting Sarah Marshall which placed second.

Sex and the City was third, followed by Transformers and The Godfather – The Coppola Restoration.

Other titles of interest in the top 10 included Speed Racer in 6th place, and When We Left Earth – The NASA Missions in 8th.

It will be interesting to see if the NASA title becomes as popular as Planet Earth – The Complete BBC Series, which seems to always be in the top 20 – this week it was number 16.

Perhaps due to the live action movie release, the animated Invincible Iron Man disc placed 11th on the chart.

The per title market share chart shows that Iron Man sold over 17% of its units on Blu-ray – a great achievement for a title that sells to casual DVD buyers.

Universal’s Ultimate Unrated Comedy Collection sold over 96% of its units on Blu-ray – of course, all three titles were new for Blu-ray, where only one was a new release for DVD.

Other recent releases that had over half their sales on Blu-ray included The Sixth Sense, Daredevil, The Godfather – The Coppola Restoration, Predator and L.A. Confidential.

The Discovery Channel continues to do well for Blu-ray, with both Planet Earth – The Complete BBC Series and When We Left Earth – The NASA Missions selling around a third of their units on Blu-ray Disc.

Recent Universal comedy releases Forgetting Sarah Marshall and Leatherheads both did well for that genre with a Blu-ray market share of 7.76% and 6.86% respectively.

Related posts:

  1. Blu-ray Market Share and Revenue Improved for Week Ending May 25th
  2. Revenue Up, Market Share Static for Week Ending May 18th
  3. Blu-ray Market Share Week Ending May 11th
  4. Market Share Blu-ray vs DVD, Week Ending June 7th
  5. Revenues Up, Market Share Down for Blu-ray Week Ending June 15th


3 Responses to “Huge Blu-ray Revenue Increases, Record Market Share for the Week Ending October 5th”

  1. Mehar Gill on October 11th, 2008 12:11 pm

    It’s good but weren’t people throwing around a 20% a few days ago?

  2. webdev511 on October 11th, 2008 12:20 pm

    I didn’t hear 20% from anyone credible. I don’t think it’s going to sustain 13% week over week for a while.

  3. Dave Cowl on October 11th, 2008 4:09 pm

    I think the 20% was mentioned at Video Business with respect to estimated Iron Man sales ratios.

    17% and 20% are not all that different.

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