Top

Toshiba Reaffirms Blu-ray Stance

Posted by Mehar Gill on September 22, 2008 
Filed Under: Blu-ray, Format War, Hardware, HD DVD



Speaking at a conference, Toshiba Senior Vice President Yoshihide Fujii once again clarified the companies stance on Blu-ray stating:

We have no intention of adopting Blu-ray for our DVD players and recorders

This kills all of those rumors started during the final days of the format war when the “inside source” at Toshiba claimed the company was working on a Blu-ray player or the fall. Instead the only thing coming from Toshiba this fall are HDD equipped DVD recorders and XDE players. Toshiba also announced a revamp of their Regza LCD line up which will also hit this fall.

Call me crazy if you will but I predict the following, Toshiba will NOT support Blu-ray post format war. Instead they will put their R&D behind flash memory for the next format war (it’s inevitable, many other companies are also venturing into this field).

Source

Related posts:

  1. Sony Unveils Blu-ray Recorders With “Toshiba Killer”
  2. Toshiba Says to Quit HD DVD, Ending Format War
  3. Latest VideoScan Market Share and Toshiba to Drop HD DVD?
  4. Rumor: Toshiba eyeing Blu-ray business?
  5. Toshiba Releases HD DVD Firmware 4.0 Update

Comments

14 Responses to “Toshiba Reaffirms Blu-ray Stance”

  1. Roberta on September 22nd, 2008 2:42 pm

    Let’s skip this so-called “hi-def” bluray format and go directly to true hi-def, i.e., 4k. This is the format being used by Hollywood to archive their films. Why would we want to have a lossy format like bluray, when we can have exact, pristine duplicates of films at 4096 x 2048 resolution?

    If Toshiba is simply ignoring bluray because it ended up losing the format war, then they are fools. If they are working on a true hi-def format, then I’ll be first in line to buy a couple of Toshiba 4k players.

    Roberta

  2. Mehar Gill on September 22nd, 2008 2:47 pm

    @Roberta

    Like I stated in the article they are working on something “better” along with the industry, their was a really good quote from a interview a while back but the page was taken down so I couldn’t source it in the article.

    Has Dave (or possibly James) stated previously, studios don’t want their “masters” out in the publics hands like that for various reasons.

  3. Markus on September 22nd, 2008 2:56 pm

    But even if we get 4K film transfers (which I’d be all-in for), they will more than likely be on Blu-ray Discs, cause it’s the only medium now or realistically anytime in the future that could hold up to 150GB with 6 layers, as prototypes are currently demonstrating.

    I personally don’t see download speeds and bandwidth grow to being a (current) Blu-ray replacement over the next 10 years. However, while internet speeds might make it feasible to download 50GB over night in 10 years time, the BDs by then will likely feature a “standard” capacity of six layers = 150GB or so. The content quality and quantity on a disc will allow for so much more than downloads will.

    Another mind boggling thing: I just needed to get an external RAID of 4TB for some videos and photos, cause for some reason AVCHD gets enormous when imported into Final Cut… Large, bulky, 4 HDDs inside basically… But wait a sec… I have about 7.5TB of information across my movie Blu-rays alone, not to mention the PS3 games… and not to think of the DVDs that still outnumber my BDs 6:1…. Uhm, what sorta harddrive are they expecting me to use to store all those downloads on? Are we all going to be forced to ‘rent’ rather than ‘own’?

    I, for my part, like my media collection on the shelf and I’ll be buying solid disc media long after they will have ceased to be fashionable…

    Join me in my cause to keep my living room shelves filled!

  4. Roberta on September 22nd, 2008 2:56 pm

    I’m not sure why they wouldn’t want their masters in the hands of the public. It could generate more sales dollars (as they hope to do with bluray) and one would think that they’ve already given up on the notion of making their media non-copyable. Share the wealth and the public will eat it up.

    Personally, I see bluray as a short term interim format.

    R

  5. Mehar Gill on September 22nd, 2008 4:40 pm

    @Markus

    I don’t think anyone has officially commented on compatibility regarding those discs on current Blu Ray players. I doubt even the PS3 will be able to read past the fourth layer or so. They said it will be “backwards compatible” but that could be taken in many ways, it’s never been clarified.

    At the end of the format war I thought Digital Downloads were the future, until I heard about the advancements in flash technology (This is embarrassing, I forgot what the damn thing is called!). If they take the USB route, think about it for a second, backwards compatibility with all HD DVD, CBHD, and Blu Ray players (till 1080p atleast, with 3.0 rolling out soon it could be used for 4k to achieve better quality), a array of storage choices, for 1GB to the terrabytes!

    @Roberta -

    I think the thought of giving the public masters of equal or possibly better quality then the ones kept in stock would give the “suits” nightmares. It would give public domain a whole new meaning :)

  6. VF on September 22nd, 2008 5:00 pm

    I like the clever wording “We have no intention of adopting Blu-ray for our DVD players and recorders” …

    Re-read it, and think about the exact meaning. :) Totally leaves them open to creating a Blu-ray player if they want.

    But honestly, I hope Toshiba never makes a Blu-ray player, because I don’t care to see low-quality, crappy Blu-ray players on the market. Keep out of it Toshiba, we want our Blu to stay clean.

  7. Roberta on September 22nd, 2008 9:02 pm

    Originally Posted By MarkusBut even if we get 4K film transfers (which I’d be all-in for), they will more than likely be on Blu-ray Discs, cause it’s the only medium now or realistically anytime in the future that could hold up to 150GB with 6 layers, as prototypes are currently demonstrating.

    I, for my part, like my media collection on the shelf and I’ll be buying solid disc media long after they will have ceased to be fashionable…

    Absolutely! I think anyone who his/her collection of movies or music on hard drives is asking for REAL trouble. I don’t car if they’re in a RAID configuration either – one of more of them is going to fail and then backing up the collection is going to take a LONG time.

    I’m with you. Give me disc media or give me nothing at all. All my music is on CDs or Audio-DVDs and all of my movies are on DVD.

    R

  8. Mehar Gill on September 23rd, 2008 5:47 am

    @Roberta

    A flash drive that uses Readyboost still manages a life of 10 years, one without it would manage one thats even longer. A Blu Ray disc I believe has a life of 5-10 years.

  9. Ironman195 on September 23rd, 2008 7:12 am

    @VF- Calm down. I hate to tell you this but Toshiba is not know for making low quality or crappy equipment. You’re sounding way too much like a BDA spokesperson.

    Speaking of BDA spokespeople, I beleive that all of these ‘inside source’ rumors during the final days of the format war were just FUD created by the BDA itself. Rumors such as Toshiba having a blu ray player ready to sell before they oficially killed HD DVD or Microsoft having a blu ray reader inside all Xbox 360s by May 2008? Sure. The sad part is that so many people beleived it….

  10. JimC on September 23rd, 2008 8:34 am

    This whole talk of 4K is non-sense, the public is just now buying into 1080p, the broadcast industry is just now moving into 1080 (some still at 720p), so realistically when would consumers demand 4K? Not for quite some time. Only one major shift in display technology will be tolerated by the market within at least a decade or more. IT will be 10 years or more before 4K displays are mainstream…only way to speed that up would be to make sure everything is back compatible, 4K content downgrades to 1080p with quality, something we haven’t seen with current HD players…

  11. Roberta on September 23rd, 2008 8:50 am

    “This whole talk of 4K is non-sense, the public is just now buying into 1080p….”

    I’m not really interested in what the public is buying in to and in this case they’re not buying in to anything. Bluray is still a marginal format, commanding about 7% of the total DVD market on a weekly basis. So I’m saying, “Let’s skip the equivalent of an MP3 for video, i.e., lossy format and go directly to lossless 4k reproduction” It will make bluray look second-rate (which it does on >60″ HD sets) and will finally provide us with true master-quality films.

    For Markus, compatibility with existing bluray players is irrelevant – we’re talking 4k,players, not bluray players. Backwards compatibility with a format that commands 7% of the marketplace is not an issue. For those who are happy with bluray, stick with it. For those who want better – go for 4k.

    Also, 4k monitors are not “at least 10 years away”. THey’re currently being manufactured by Panasonic, Sharp and even Sony is working on 4k monitors.

    Roberta

  12. Mehar Gill on September 23rd, 2008 9:21 am
  13. Mehar Gill on September 23rd, 2008 9:22 am

    @Roberta

    How much do you cost? I know projectors cost atleast 100k, I don’t know

  14. Mehar Gill on September 23rd, 2008 9:44 am

    Damn, my had was hitting the touch pad and it was submitting!

    Anyways what I was about to say at the end was: I don’t know many people who have 100k lying around for entertainment.

Feel free to leave a comment...If you have not commented before, your comment will be held for moderation.
and oh, if you want an Avatar to show with your comment, go get a gravatar!





Bottom