New Sim2 HD Format “Better than Blu” 2 Little 2 Late?

Posted by Dave Cowl on September 12, 2008 
Filed Under: Blu-ray, Format War, PC

Home theater projector maker Sim2 announced at CEDIA that it would launch a new high-def format in January with startup Entertainment Experience.

Over at Video Business there is an interesting article about a new High Definition format. We see that EngadgetHD also has a press release about the system.

Entertainment Experience makes the so called “Better than Blu” high-end home entertainment systems, which are basically Hewlett-Packard PCs with proprietary software that the company claims offers picture quality “beyond HD” 1080p discs.

The system will be packaged with Sim2 projection TVs and targeted at the high-end home theater crowd. Prices have not yet been announced.

Entertainment Experience said it plans to offer titles from major studios, some before they debut on DVD or Blu-ray Disc. Movies would be mailed directly to consumers on DVD or Hard Drive discs – the price is expected to be around $40 per film.

The films are expected to be encoded in DCI-like format – which typically has a higher bitrate and wider colour gamut than Blu-ray Disc for example.

Entertainment Experience head Jim Sullivan said that the films on the format would be directly mailed to consumers as a way for the studios to avoid taking sales away from Blu-ray.

Even so, it is hard to imagine that the major studios would bother with yet another High Definition format, after the fiasco with Blu-ray and HD DVD.

Editor’s note: It seems the HDgiants connection with this product was a mistake buy, so we have removed the comment regarding them. Here is the email we received from HDgiants:

In this recently posted article, you reference a Custom Retailer article
that references VideoGiants. We have no contract with Entertainment
Experience or Sim2 and have no idea what they are talking about. The
references to us are untrue. Custom retailer has been made aware of this and
has pulled the references.

We heard rumors at CEDIA which have us skeptical of this product (how some reps at their booth thought BD’s average bitrates were 15Mb/s).

Related posts:

  1. Home Theater Installer Group Prefers Blu-ray
  2. How HD DVD Almost Won The Format War
  3. Paramount’s HD DVD Decision Decried by Analysts
  4. Blu-ray Disc Leads First Three Quarters of 2007 Almost 2 to 1
  5. Blu-ray/Format War Mentioned in Tropic Thunder Movie


3 Responses to “New Sim2 HD Format “Better than Blu” 2 Little 2 Late?”

  1. Justin Sluss on September 12th, 2008 4:06 am

    12Mbps is the highest Blu-ray can do?!?! ROFL!

  2. Dave Cowl on September 12th, 2008 11:16 am

    I noticed that the articles are very loose and somewhat contradictory about this thing.

    It is delivered on HDDs in one article and DVDs in another – $40 is cheap for a hard drive – maybe it is more like a PPV..! :)

    In any case, while higher bitrate and wider colour gamut is nice, really if it is still 1080p it is going to be an extreme niche product. They need to go to 4k to be a true step up.

    Maybe Michael Bay will get one.

    Lastly, if they really are effectively releasing the DCI stream, I can’t imagine the studios being very fond of the idea regardless of Blu-ray… they hate having ‘reference’ quality transfers out there…

  3. Roberta on September 30th, 2008 4:42 pm

    It’s 4k for me, or nothing at all.


    P.S. Michael Bay is a moron.

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