New Sim2 HD Format “Better than Blu” 2 Little 2 Late?
Home theater projector maker Sim2 announced at CEDIA that it would launch a new high-def format in January with startup Entertainment Experience.
Entertainment Experience makes the so called “Better than Blu” high-end home entertainment systems, which are basically Hewlett-Packard PCs with proprietary software that the company claims offers picture quality “beyond HD” 1080p discs.
The system will be packaged with Sim2 projection TVs and targeted at the high-end home theater crowd. Prices have not yet been announced.
Entertainment Experience said it plans to offer titles from major studios, some before they debut on DVD or Blu-ray Disc. Movies would be mailed directly to consumers on DVD or Hard Drive discs – the price is expected to be around $40 per film.
The films are expected to be encoded in DCI-like format – which typically has a higher bitrate and wider colour gamut than Blu-ray Disc for example.
Entertainment Experience head Jim Sullivan said that the films on the format would be directly mailed to consumers as a way for the studios to avoid taking sales away from Blu-ray.
Even so, it is hard to imagine that the major studios would bother with yet another High Definition format, after the fiasco with Blu-ray and HD DVD.
Editor’s note: It seems the HDgiants connection with this product was a mistake buy customretailer.net, so we have removed the comment regarding them. Here is the email we received from HDgiants:
In this recently posted article, you reference a Custom Retailer article
that references VideoGiants. We have no contract with Entertainment
Experience or Sim2 and have no idea what they are talking about. The
references to us are untrue. Custom retailer has been made aware of this and
has pulled the references.