Will The Dark Knight be Blu-ray’s First 1 Million Seller?
We are predicting that Warner’s “The Dark Knight” will be the first Blu-ray title to sell 1 Million copies. To some this is seen as a milestone that signifies a format’s tipping point to mass market adoption.
The first DVD title to achieve this feat was “The Matrix”, which was released on DVD 9-21-1999. According to Nielsen Videoscan, “The Matrix” sold 780,000 copies the first week.
We really hope movies like “The Dark Knight” and “Ironman” fuel the Blu-ray fire for the holiday shopping season. We just hope the hardware guys pitch in and work on lowering player prices.