Microsoft Reveals XBLVM Revenue
MCVUK interviewed Don Mattrick and John Schappert, the interview itself deals with general Xbox related stuff. Later they start going into the Xbox Live Video Marketplace, Schappert reveals that the Xbox Live Video Marketplace accounts for 1/3 of the revenue brought in from Xbox Live alone. He then goes on to say:
We have a bigger story than maybe people thought and there’s a lot more we can do. That’s the challenge we have to pick up and run with,”
It’s our goal for that message to come across, that Xbox brings more entertainment to your television than any other device. If you want to watch a TV show, if you want to watch a movie, play an arcade game, play a retail game or join a party – people can do that. That’s our goal – turn it on, there’s always something on there for you.
So what do you think of that 1/3? Is it to high, to low? How much of an affect would this number have had on Microsoft’s decision to allow a direct competitor, Netfix, onto the system despite the free Netflix alternatives already on the system. At E3 a few weeks ago Microsoft had also stated they were the biggest distributor of digital video content in terms of revenue. How many people does that account for? Microsoft had stated that their are over 12 million gold subscribers are already on the system, since Silver members also have the ability to purchase content there would probably be about 4-5 million of them, bringing the potential users to 16-17 million.
Believe it or not outside of America the selection is crap, Ive only ordered one movie from the service, and that horrible movie was called “Mamma’s Boy”. Why did I order it? Because I wanted to try out the service for myself, the service worked fine the file size was about 1.2GB, it took 15-20 minutes to complete the download which was much faster than I originally thought. At least Star Trek V: The Final Frontier is exclusively in HD on the Xbox Live Video Marketplace.