Blu-ray Promoted to Comic-Con Crowds

Posted by Dave Cowl on July 18, 2008 
Filed Under: Blu-ray, Format War, Sony, Studios, Warner

Studios are increasingly seeing the value in presenting promotions at Comic-Con in San Diego, noting that the audience is a good match for certain releases.

This will of course include promoting the high value Blu-ray releases of favorite franchises at the convention.

Sony will promote their Starship Troopers franchise, including the BD Live features on the Starship Troopers 3: Marauder Blu-ray Disc, where users can create ‘Trooper’ characters based on their own photos for insertion into different film scenes. Sony will also formally announce the new sequel Resident Evil: Degeneration.

Also on July 24, in conjunction with Comic-Con MGM Home Entertainment will show the July 29 DVD and Blu-ray release Stargate: Continuum at the USS Midway Aircraft Carrier Museum.

Anchor Bay Entertainment will promote their Oct. 28 DVD and Blu-ray release of videogame-based feature Dead Space.

Universal will offer sneak peek scenes of upcoming Blu-ray releases such as The Incredible Hulk at the Marvel and Hasbro booths, Hellboy II: The Golden Army at the Dark Horse Comics booth, Wanted at the Top Cow Comics booth, and the TV show Heroes at the NBC Universal booth.

Warner Home Video will present a world premiere screening of its direct to DVD/Blu-ray movie Lost Boys: The Tribe on July 24.

Ron Sanders, Warner’s president, said the studio often uses Comic-Con as a product launch platform because it’s important to make its attendees aware of upcoming titles. “We actually program certain release dates around Comic-Con,” Sanders said. “The audience is such a match for certain genres, so we do a lot of promotion around the event.”

Related posts:

  1. Are The Studios Lowering Blu-ray Sales Predictions?
  2. Warner Continues To Support Both Formats… For Now?
  3. Warner’s ’300′ Flexes it’s HD Muscles to the Tune of 250K Sales in the First Week
  4. Universal Blu-ray Releases Summer 2008
  5. Blu-ray New Releases August 5th 2008


6 Responses to “Blu-ray Promoted to Comic-Con Crowds”

  1. Belard on July 18th, 2008 8:55 pm

    I know that this is off subject a bit. (sorry) But I’m sure some buz at Comic-con will be that PS3 sales for the month of JUNE is almost double than the Xobx360. Of course Wii has taken #1 spot in sales and market share. I wasn’t expecting that much of a flip – if that rate continues to hold or even grow more – the Xbox 360 can end up #3 (again) in the near future… about 2 years.

    But about the ONLY reason to buy an Xbox360 is HALO, otherwise both consoles pretty much get the same software. The new $400 PS3 80GB is still a better deal than the $350 60GB Xbox360 (finally, they’re phasing out the 20gb!) because of the added blu-ray drive and network abilities.

  2. Mehar Gill on July 19th, 2008 8:01 am


    The only reason it outsold was because of MGS4. I don’t think that will last into July because of the “price cut” Microsoft made.

    I bet all those people who were hardcore into Comic Con are probably all pissed of now because since E3 scailed back companies are showing all their non comic book related crap their. At least this has something to do with comic books, I guess.

  3. Belard on July 19th, 2008 5:39 pm

    MS hasn’t done a price cut at all. They are dumping the older 20GB 360 – which should have been done a LONG LONG time ago (Sony did it a year ago) to replace them with the 60GB version at the $350 price.

    Kind of hard to promote their Video download services for a pathetic 20GB HD. Of course that does little to help the other 18million+ xbox owners with 20GB drives.

  4. Mehar Gill on July 19th, 2008 6:10 pm

    They did a “price cut” on the 20GB model to get rid of em to make room for the 60GB which will be sold for the old 20GB price. The 20GB model is currently $299.

    You think that introduction is ridiculous, did you see how Sony tried to spin the fact that they were downgrading the 80GB model into a good thing!

  5. Belard on July 22nd, 2008 11:05 am

    ??? Er… “Price cut” refers to a un-changing product getting a reduced price. Since the 20GB 360 is discountinued, its a “Clearence price”. Back when it was $400 and reduced to $350 – that *IS* a price cut.

    An 80GB model is replacing the 40GB PS3. The current 80GB hasn’t been discountinued and is expected to be replaced by a 120~250GB model. Considering the costs of a 160~250GB HD, that is easy to do and yet sell the unit for $500.

  6. Mehar Gill on July 22nd, 2008 11:24 am


    hence me putting “price cut” in quotes, the 80GB model will change, they will strip it of the media card reader and some USB ports along with PS2 compatibility. The current 80GB has we know it is being discontinued, I haven’t heard anything on the bigger harddrive though.

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