Blu-ray Promoted to Comic-Con Crowds
Studios are increasingly seeing the value in presenting promotions at Comic-Con in San Diego, noting that the audience is a good match for certain releases.
This will of course include promoting the high value Blu-ray releases of favorite franchises at the convention.
Sony will promote their Starship Troopers franchise, including the BD Live features on the Starship Troopers 3: Marauder Blu-ray Disc, where users can create ‘Trooper’ characters based on their own photos for insertion into different film scenes. Sony will also formally announce the new sequel Resident Evil: Degeneration.
Also on July 24, in conjunction with Comic-Con MGM Home Entertainment will show the July 29 DVD and Blu-ray release Stargate: Continuum at the USS Midway Aircraft Carrier Museum.
Anchor Bay Entertainment will promote their Oct. 28 DVD and Blu-ray release of videogame-based feature Dead Space.
Universal will offer sneak peek scenes of upcoming Blu-ray releases such as The Incredible Hulk at the Marvel and Hasbro booths, Hellboy II: The Golden Army at the Dark Horse Comics booth, Wanted at the Top Cow Comics booth, and the TV show Heroes at the NBC Universal booth.
Warner Home Video will present a world premiere screening of its direct to DVD/Blu-ray movie Lost Boys: The Tribe on July 24.
Ron Sanders, Warner’s president, said the studio often uses Comic-Con as a product launch platform because it’s important to make its attendees aware of upcoming titles. “We actually program certain release dates around Comic-Con,” Sanders said. “The audience is such a match for certain genres, so we do a lot of promotion around the event.”