Amazon Video on Demand Store Launched
Our friends over at EngadgetHD are reporting that Amazon has launched a new video service called Amazon Video on Demand, in turn abandoning its Unbox service. The service will be a direct competitor to iTunes, the new service will have 40 000 movie and television programs ready to stream on day 1. Bill Carr, Amazon’s Vice President of Digital Media had this to say:
Our goal is to create an immersive experience where people can’t help but get caught up in how exciting it is to simply watch a movie right from Amazon.com with a click of the button.
The service will also allow users to view the first 2 minutes of the video for free upon visiting the videos product page. Upon purchasing a movie a user can download the file to their harddrive or store it on the service for streaming at a later time to any Internet enabled device. A price point has not been announced, a exact list of studios supporting the service has not been released, however Amazon has stated: content from “almost all the major studios and television networks” will be available at a undetermined price point.
Amazon also revealed a partnership with Sony to bring the video service to consumer’s living rooms by embedding it into the Bravia line. The store has opened in its beta stage for a select number of participants, the store will be open to the public later this summer.