Samsung to Roll Out HD End-Cap Displays
TWICE is reporting that Samsung is rolling out new in-store displays to more than 2,000 retail outlets across North America to help educate shoppers to the choices available in HD entertainment.
The displays invite consumers to experience Samsung HD products, including new Touch of Color (ToC) flat-panel HDTVs and home theater system, Samsung said. The displays are designed to be reused to feature the new products, promotions and information in the future.
“Samsung hopes to help consumers immediately recognize, right at the point of purchase, the true benefits of HD for their home, while providing consumers a number of options and total solutions to make HD a part of their lives,” said Tim Baxter, Samsung Electronics sales and marketing executive VP.
The end-cap displays are tailored to the needs of each retailer, and they showcase a combination of Samsung home theater products, including the Series 5, 6 and 7 LCD HDTVs; BD-P1500 Blu-ray Disc player; HT-X710 2.1-channel home theater system with ToC; and HT-AS720 home theater receiver and speaker system.