Revenues Up, Market Share Down for Blu-ray Week Ending June 15th
Home Media Magazine is reporting that revenues were up and market share was down a little for the week ending June 15th.
The market share versus DVD reduced to 7% last week, while revenues rose to $12.73M.
The big movie for the week was Jumper, which squashed The Bucket List, taking first place with over three times the sales. However The Bucket List was the top DVD for the week – showing that there is a skewed demographic for Blu-ray sales currently compared to DVD.
The remaiing top 5 were National Treasure 2: Book of Secrets, I Am Legend and Rambo. The Other Boleyn Girl managed to take 12th place – a bit of a surprise to me – I expected it to not do so well considering the competition. The remainder of the top 20 was made up of recent releases like Semi-Pro and Cloverfield, as well as the usual favorites Planet Earth – The Complete BBC Series, 300 and Casino Royale.
In the per title market share, we again saw the skew towards the sci-fi release Jumper, which had almost 11% market share for Blu-ray, compared to The Bucket List and The Other Boleyn Girl which had less than 4%. Blade Runner and The Fifth Element led the per title market share, both selling over 60% on Blu-ray – possibly due to retailer promotions.