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Toshiba demos ‘Blu-ray Killer’

Posted by Mehar Gill on June 17, 2008 
Filed Under: Blu-ray, Format War



Patch up your cuts and get ready for round two, at a press conference Toshiba will be unveiling it’s new upscaling technology which many have dubbed the ”Blu-ray Killer” and “The New Format War” in August of 2008. Toshiba stated the new technology will “fill in the gaps”, and “add resolution” to your already existing DVD collection using a “complex algorithim”.

When asked about Blu-ray, the Toshiba spokespeople commented “Blu-ray is only a storage medium”.

The reps then went on to comment about Digital Downloads “The fact that Bill Gates and everyone in the industry is talking about downloads is illustrious”, and then added “we’re not necessarily saying anything negative about Blu-ray”.

The media seems to be hounding Toshiba over this new technology they will be unveiling in August, does Toshiba even want this technology to trigger a new format war?

[Via Engadget HD]

Related posts:

  1. Sony Unveils Blu-ray Recorders With “Toshiba Killer”
  2. Toshiba’s XD-E500 “Blu-ray Killer” Goes Live
  3. Rumor: Toshiba eyeing Blu-ray business?
  4. Toshiba Reaffirms Blu-ray Stance
  5. Toshiba Releases HD DVD Firmware 4.0 Update

Comments

83 Responses to “Toshiba demos ‘Blu-ray Killer’”

  1. Dave Cowl on June 17th, 2008 2:49 pm

    Queue next round of ‘SD is not HD’ comments…

    It still surprises me how much press an upscaling DVD player can get…

  2. Tyler Pruitt on June 17th, 2008 2:57 pm

    *puts on flamesuit*

    Lets keep it civil guys ;)

  3. Mehar Gill on June 17th, 2008 3:00 pm

    I don’t think my inbox can handle any more debates

  4. Justin Sluss on June 17th, 2008 3:00 pm

    @Tyler Pruitt – Yea… but you even have to admit Tyler… this is BS in it’s purest form… NO ONE is going to opt for an upscaling player instead of a REAL HIGH DEFINITION PRESENTATION. Toshiba needs to lay off the crack pipe and admit defeat once and for all!

  5. Justin Sluss on June 17th, 2008 3:02 pm

    @Dave Cowl – It’s because Toshiba could do anything right now and people will pay some attention… They are basically the PARIS HILTON of the Electronics community at this point… They can take a crap and somehow it’ll make it as news

  6. Mehar Gill on June 17th, 2008 3:03 pm

    Toshiba wants to appeal to the average joe, with this stuff.

    The consumer is going to walk into the Best Buy or the Walmart and notice on the little card that the $50 player can do 1080p and the $400+ player can do 1080p.

    We should probably have that commented scripted since its been said so many times :-)

  7. Justin Sluss on June 17th, 2008 3:04 pm

    The average joe is a frickin’ idiot that doesn’t know High Def if it smacked them in the face. Just as the current Directv commercial says… average joe’s can waste their money all they want on this lame attempt but it’s not a “format war” it’s what we here in the states call White Trash electronics… right beside those $20 DVD players at Wal-Mart

  8. Justin Sluss on June 17th, 2008 3:06 pm

    1080p upscaled and 1080p REAL HIGH DEF from an ACTUAL HIGH DEFINITION MASTER are two ENTIRELY DIFFERENT things Mehar, no offense but think about that… I know you don’t have much knowledge about how transfers work and such but let me just clue you in on that…

  9. Mehar Gill on June 17th, 2008 3:06 pm

    @Justin Sluss

    It could be because people want Toshiba to fail again, there the underdog right now and are trying to get their reputation back. The more hype this thing gets makes the load much bigger, if it fails then Toshiba gets blamed again.

    Notice how the press call this a Blu Ray rival when Toshiba has never commented on this new technology competing with Blu Ray to the extent the press is making things sound.

  10. Mehar Gill on June 17th, 2008 3:08 pm

    @Justin Sluss

    Wow take it easy Justin, remember I’m not the average consumer ;-)

  11. Justin Sluss on June 17th, 2008 3:09 pm

    @Mehar Gill – Oh don’t you worry…. THEY’LL FAIL AGAIN AND AGAIN AND AGAIN! That’s why I don’t cover these type of stories. Toshiba is DEAD to me. They offered jack squat when it came to the media during the REAL “format war” in comparison to Sony who actually gave a damn… Anyone in their right mind that considers themselves press would know better than to call this a “Blu-ray Killer” … if they do they probably need their press status revoked to make them take a breath of the fresh air we like to call REALITY.

  12. Justin Sluss on June 17th, 2008 3:10 pm

    @Mehar Gill – I said no offense. I like you dude, just don’t like Toshiba. :)

  13. Mehar Gill on June 17th, 2008 3:13 pm

    @Justin Sluss

    I’m flattered :-)

    I don’t mind Toshiba, the studios really dropped the ball with HD DVD, Warner was the only one pumping out honest back catalouge titles on HD DVD. Universal and Paramount didn’t do crap after March 07 or so. People wanted to see their triple A titles in HD yet they were to stubborn to notice.

  14. Justin Sluss on June 17th, 2008 4:00 pm

    I’ll say this as a consumer who bought 4 HD-DVD players (2 of which were Toshiba)… I will NEVER (I REPEAT) NEVER buy another Toshiba product as long as I live… I’m against the manufacturer / company for LIFE. They let HD-DVD owners down bigtime… no matter how many $50 gift cards Best Buy and Amazon can give away… it will never make up for it

  15. Dave Cowl on June 17th, 2008 4:22 pm

    Well, Toshiba isn’t doing a whole lot of breaking new ground.

    Pretty much all CE manufacturers have DVD players that upscale to 1080p. This product will be in a sea of similar product.

    So again – why is this news? (I like the Paris Hilton analogy BTW)

  16. Mehar Gill on June 17th, 2008 4:23 pm

    Why did you buy 4? Toshiba released a firmware update for I think 6 HD DVD players, so at least their committed. Unlike Sony and UMD!

  17. Mehar Gill on June 17th, 2008 4:41 pm

    Originally Posted By Dave CowlWell, Toshiba isn’t doing a whole lot of breaking new ground.

    Pretty much all CE manufacturers have DVD players that upscale to 1080p. This product will be in a sea of similar product.

    So again – why is this news? (I like the Paris Hilton analogy BTW)

    The way this is being pitched is “next gen” upscaling, that could be why.

  18. Justin Sluss on June 17th, 2008 4:50 pm

    @Mehar Gill – I bought the A1, A2 models Toshiba, Originally had a RCA HD-DVD player and the XBOX 360 player… that’s why… and as far as firmware goes… PS3 has GREAT firmware support and updates and is the first BD-Live player on the market… Fully Profile 2.0

  19. Justin Sluss on June 17th, 2008 4:50 pm

    Originally Posted By Dave CowlWell, Toshiba isn’t doing a whole lot of breaking new ground.

    Pretty much all CE manufacturers have DVD players that upscale to 1080p. This product will be in a sea of similar product.

    So again – why is this news? (I like the Paris Hilton analogy BTW)

    Yep, exactly like Paris Hilton! :)

  20. Dave Cowl on June 17th, 2008 5:07 pm

    Sony is still releasing UMDs. Prom Night is an upcoming example.

    How are they not dedicated to it?

    Sony will be releasing UMDs long after the last Toshiba HD DVD update. Hell, Toshiba are now saying that HD DVD was a waste of time – upscaling is apparently the way to go… seems like a bit of an insult to their HD DVD customers…

  21. Dave Cowl on June 17th, 2008 5:10 pm

    I also wonder if they will charge more for this ‘next gen’ upscaling…?

    Bringing out a ‘more expensive’ upscaler might be a hard sell – it is kind of the worst of both worlds (more expensive and not real HD).

    This technology might benefit the cable and sat companies that seem hell bent on reducing HD quality to that of DVD though… maybe they can ‘fake’ back some of the details they throw away too….

  22. Mehar Gill on June 17th, 2008 5:13 pm

    UMD players are not updated, not even the PSP! Sony really dropped the ball with UMD, the price point is too high, the load times are extremely long, to name the least of their problems. Now it’s biting Sony in the foot because people are refusing to buy the PSP which is probably the only commercial UMD player on the market now since no one knows where the format is headed.

    Source? HD DVD obviously wasn’t a waste of time for them because the DVD Forum is still planning something with it (If you have access, get a “exclusive” look at my post in the cp), plus they will probably receive royalties from CH DVD which is good for everyone.

  23. Mehar Gill on June 17th, 2008 5:13 pm

    Originally Posted By Dave CowlI also wonder if they will charge more for this ‘next gen’ upscaling…?

    Bringing out a ‘more expensive’ upscaler might be a hard sell – it is kind of the worst of both worlds (more expensive and not real HD).

    This technology might benefit the cable and sat companies that seem hell bent on reducing HD quality to that of DVD though… maybe they can ‘fake’ back some of the details they throw away too….

    They already said they want to maintain a low price point to encourage adoption, I forgot the figure they gave though.

  24. Dave Cowl on June 17th, 2008 6:57 pm

    What do you mean the PSP is not updated? I find some of your statements hard to follow…

    As for sales, in May 2008 PSP sales were around the same as XBox 360. So apparently people are refusing to buy the PSP in the same numbers as those refusing to buy the XBox 360.

    HD DVD is done. Sorry, it just is. The Chinese stuff, if it ever happens, will not be compatible.

    Toshiba will have a hard time selling their magic upscalers for anything more than their current upscalers price. They will have a lot of trouble showing significant value in my opinion.

  25. Mehar Gill on June 17th, 2008 7:01 pm

    Sony has practically given up on the PSP because hackers are always one step ahead of them, back in the day they had good features in their firmware updates, today they just release PSone emulation updates even though a majority of PSP users make their own making the whole process flawed.

    Sure people buy the hardware but no one buys the software, 1st party studios are jumping ship on the PSP.

    CH DVD is on track for this year, things would make some much more sense if the stuff I’m talking about was published, I guess your gonna have to wait till then to fully understand that statement. Sorry, sometimes I get ahead of myself with that stuff.

    True, thats why they will need to demo their technology to the consumer to give them a reason to choose their product over the competition.

  26. Mi on June 17th, 2008 8:09 pm

    “Toshiba demos ‘Blu-ray Killer’”

    Ummm, no they didn’t.

  27. LueZuve on June 17th, 2008 9:57 pm

    Originally Posted By Mehar Gill

    Originally Posted By Dave CowlI also wonder if they will charge more for this ‘next gen’ upscaling…?

    Bringing out a ‘more expensive’ upscaler might be a hard sell – it is kind of the worst of both worlds (more expensive and not real HD).

    This technology might benefit the cable and sat companies that seem hell bent on reducing HD quality to that of DVD though… maybe they can ‘fake’ back some of the details they throw away too….

    They already said they want to maintain a low price point to encourage adoption, I forgot the figure they gave though.

    Yeah. That whole low price point/encourage adoption thing worked well for HD-DVD. I’m not saying this isn’t good technology, and it will certainly have a market for those millions of DVDs out there, but it’s just another dumb attempt to latch onto yesterday’s format rather than pushing the market towards the future. If anything, the VOD discussion is more valid than Toshiba proving themself a sore loser time and time again. And CH DVD? Are you serious? You really think that’s gonna compete? Come on. Lets just embrace one format and move this thing forward. There’s movies to be watched!

  28. Jonsson on June 17th, 2008 11:15 pm

    Total utter bullshit from a soore looser trying to further sabotage the HD market.

    Unofrunately populistic articles titled XXX demo’s Blue Ray KILLER only helps these digital al quaidas..

  29. Dave Cowl on June 17th, 2008 11:46 pm

    Originally Posted By Mehar GillSony has practically given up on the PSP because hackers are always one step ahead of them

    Isn’t that also true for the XBox? Most the people I know only got it because it was hackable and have never bought a game at the store… they only buy PS3 games.

    In fact, isn’t the PS3 the only box that has yet to be hacked?

    I am sure that Toshiba can demonstrate that their new box is better than their old box. But in a time when people say that Joe average doesn’t think that HD disc performance is not sufficiently better to warrant spending extra on it, is an even smaller gain in performance over the cheap upconverters going to gain any ground at all? Surely people who care enough to spend over the current upconverting DVD prices will spend on real HD, rather than a slightly better fake HD…?

  30. Mehar Gill on June 18th, 2008 5:36 am

    Dave: No the PS3 is hackable and the 360 has the highest software to console ratio, the PS3 is just barley beating out the Wii.

  31. Mehar Gill on June 18th, 2008 6:03 am

    Remember how hyped up the PSP 4.00 firmware was? Sony hinted at DivX supported one time as well.

    http://exophase.com/psp/psp-firmware-400-now-available-5843.htm

  32. thomas p vinelli on June 18th, 2008 6:36 am

    well tosh belives their on to something,it is a step backwards.
    i’m sure the bda is on it,and all those backing blu-ray.
    if this sr technology really works[fake hd] i’m sure the blu-ray side will come up with something to counter it.
    it sounds like tosh is rushing this technology to the market and may not work in the field at all.will have to wait and see.to me tosh is cutting it thoat again.

  33. Justin Sluss on June 18th, 2008 7:48 am

    Originally Posted By Mi“Toshiba demos â��Blu-ray Killerâ��”

    Ummm, no they didn’t.

    hahahaha, my thoughts EXACTLY!

  34. Justin Sluss on June 18th, 2008 7:50 am

    Originally Posted By Mehar GillRemember how hyped up the PSP 4.00 firmware was? Sony hinted at DivX supported one time as well.

    http://exophase.com/psp/psp-firmware-400-now-available-5843.htm

    PS3 plays back DiVX, XViD, x264 MP4 AVC, MPEG-2, MPEG-1, etc… true PSP doesn’t but it’s a frickin’ handheld… seriously Mehar! You’d think you hate Sony as much as I hate Toshiba… yet I have actual reasoning behind my hatred. Care to explain us yours towards Sony? It’s obvious you do hate Sony… I mean I admitted I hate Toshiba…

  35. Justin Sluss on June 18th, 2008 7:53 am

    @Mehar Gill – I don’t think you’re right about Sony giving up on PSP. Why’d the just release the new slim versions last year and why do they continue to have huge sales from the handheld format? UMD is overpriced, I will admit that and can’t say I care for them but the PSP game format is thriving dude… Hackers can only do so much with the firmware once it hits a certain version… Last I checked

  36. Rob on June 18th, 2008 8:15 am

    Perhaps the UMD is failing due to the fact that many Blu-ray movies are now including a Digital copy for use on ipods and the PSP. So you get the best of both worlds, a true 1080p source for your HDTV and a copy for use on a portable device.

  37. The Guardian on June 18th, 2008 8:57 am

    Hmm … misleading title (inferring that they’ve already demoed it!), almost pure speculation in the actual article, and written by Mehar. Do I see a pattern here?

    And WTF does the PSP have to do with this?

    Seriously, Toshiba’s little ploy will just be another big money-loser for them as the studios continue to phase out DVDs to push Blu-ray adoption.

    Yes, I said continue.

    The bitrates will continue getting lower and lower until there’s not much for an upconverter to work with anymore.

    In the meantime it would be cool to not have to read anything about this until there is actually something other than speculation passed off as news to read! Seriously!

  38. Dave Cowl on June 18th, 2008 9:12 am

    Originally Posted By The GuardianHmm … misleading title (inferring that they’ve already demoed it!), almost pure speculation in the actual article, and written by Mehar. Do I see a pattern here?

    And WTF does the PSP have to do with this?

    The PSP doesn’t really have anything to do with this – it is just more of the Sony hating really as far as I can tell.

    If we were to believe Mehar on this one, the PSP will never get another software update (except it just did) and the PS3 is openly hacked, which I don’t believe to be the case.

    Plus with attach rates for games, it is common knowledge that Grand Theft Auto had higher attach rate for PS3 than XBox 360 – a record setting game ever on its release and one of the few good apples to apples comparisons. see vgchartz

    Mehar likes to paint doom and gloom for Sony. The facts of the matter don’t bare out his claims.

  39. Dave Cowl on June 18th, 2008 9:15 am

    Toshiba is not alone.

    Perhaps their ‘boldness’ has encouraged other companies to use the same line:

    Kaleidescape goes upscale – Claims new player upconverts DVDs to full 1080p

    “On Wednesday, the company unveiled two new movie players featuring advanced upscaling technology that produces full, 1080p images from standard DVDs that the company claims rival those produced by Blu-ray Disc.”

    Looks like we are going to hear this kind of crap from every tinpot company that can’t manage to make a BD player for whatever reason…

  40. Mehar Gill on June 18th, 2008 10:24 am

    Hmm were do I start?

    They did demo the technology, did you even bother reading the article? It sounds like you didn’t!

    When Sony advertises the PSP they pitch it as this ultimate console that will play our games, music, movies, etc how cou

    Dave, hand me some of that Sony weed please, the Xbox 360 version outsold the PS3 version over 2:1 the newest NPD numbers confirm that, even if you set the console ratios to a 1:1 ratio the Xbox 360 version of GTA 4 still sold more copies.

    I do have problems with Sony, but it always wasn’t like that! Sony installed rootkits on my computer without me knowing, sent me 2 defected PSP’s, gave me a shitty ass new age Walkman that keeps formating itself when I turn it off, Sonys console war “lie engine” pissed me off, I mean it sent there strongest competitor out of business and into the hands of some crappy greed Pachinko company,

    Why did they release the slim? Because the DS was destroying them and they were losing market share drastically. If Sony were smart about it they would have introduced the PSP 2 and ditched UMD for an alternative medium. And having Chewbacca come out and reveal your new console isn’t really a good idea. Hackers destroyed the Dreamcast and they will destroy the PSP, its really inevitable.

    Dave: The PSP is getting software updates but its fricken crap, who the hell wants to play PS1 games with crappy controls and a small battery life? Where are the worth while updates that people want?

    And Dave, Kaleidescape does make Blu Ray players, they make the “Rolex” of Blu Ray players.

    Sorry if the response’s are all over the place

  41. Mehar Gill on June 18th, 2008 10:36 am

    Popular to contrary belief I actually do write about things other then upscaling, you just have to wait for them to get published, I don’t choose what order they get published in.

  42. Dave Cowl on June 18th, 2008 10:46 am

    You see Mehar the problem lies in what you say:

    1) “UMD players are not updated, not even the PSP!”

    2) “Why did they release the slim?”

    3) “The PSP is getting software updates but its fricken crap”

    So you clearly know that Sony has updated both the hardware and software for PSP, but you say that they are not updated. You appear to be aware of the facts but choose to ignore them.

    As far as the ‘Sony weed’ goes, I gave you a link from an vgchartz to support my statement – where is your link to support what you say?

    If you want to start insulting me, you should be more careful. I have been careful to stick to the facts – you should do the same.

    Start backing up what you say with some evidence.

  43. Jonsson on June 18th, 2008 10:52 am

    Dave:

    “Looks like we are going to hear this kind of crap from every tinpot company that can’t manage to make a BD player for whatever reason… ”

    I’m afraid that we will.

    Especially from soore loosers on the HD-DVD side. It’s kind of expected from To$hiba but it’s really dissapointing that some people seem to blast this kind of crap up as if it was grand new tech that could replace BD.

    It can’t, plain and simple. If then the consumers are stupid enough to fall for it, well that’s unfortunate…for us that want the real thing.

    It’s a real joke that the HD-DVD side where pushing “The Look and Sound of Perfect” and then when they lost they’re quite happy to push cheeps solutions that has NOTHING to do with HD quality material.

  44. Dave Cowl on June 18th, 2008 10:55 am

    This site shows the software ratios for GTA 4 as 5.4:3.87 = 1.39 in favour of XBox 360

    Console ratios are 19.26 : 13.5 or 1.427:1 in favour of XBox 360.

    It appears that the attach rate for PS3 still exceeds that for XBox 360. Even with the promised DLC content making the 360 seem like the better choice for people with both consoles…

  45. Mehar Gill on June 18th, 2008 10:55 am

    Name one standalone UMD player has been updated in the past few months Dave, then name any UMD related updates for the PSP in the past few months.

    The slim was only a way for Sony to make money off a platform whose sales were already slowing down.

    I’m not the only person who things the PSP updates are crap, about 75% of PSP owners do. Go to the Kotaku’s and the joysticks, read the comments when theirs a story up about the recent firmware updates.

    With the logic of the link you sent me, thats like me saying I bought 5 Xbox 360s and bought 2 copies of GTA 4 and you buying 1 PS3 and buying 1 copy of GTA 4, it doesn’t make sense because your looking at the wrong ratio.

  46. Dave Cowl on June 18th, 2008 11:07 am

    You said the PSP was not updated.

    Granted Toshiba continues to update HD DVD players because they don’t work right, never have and probably never will.

    Please explain what updates are needed for the PSP that have not happened.

    Also, I am sorry if you can’t follow simple math. GTA 4 sold more per console on PS3 than XBox 360, as demonstrated by those numbers.

    Personally I have had enough of this discussion. Most of what you say makes little sense and again is shown to be incorrect by respected sites. If you want to go on with your Sony console hate, you are welcome, but seriously you should pay more attention to facts when you post this kind of shit.

    At least back up what you say with some kind of evidence – otherwise it is all hear say or lies.

  47. Mehar Gill on June 18th, 2008 11:08 am

    Regarding the title, I explain why its called that in the post,

  48. Jonsson on June 18th, 2008 11:11 am

    Is it just me that are tired of the useless moaning about PSP and UMD (what the f… does UMD have to do with HD/BD anyway) from Mehar.

    I get the fealing that he writes articles and posts here just to bash BD and try to get over the failure of his precious HD-DVD format anyway…

  49. Tyler Pruitt on June 18th, 2008 12:28 pm

    Enough with the Xbox vs. PS3 arguments, this is a post about upscaling….

  50. Mehar Gill on June 18th, 2008 2:48 pm

    @Jonsson

    Oh yes you figured me out, drawing comparisons between how two companies commit to their old products is so me hating on Blu Ray, right?

    You guys are funny, when posts were pretty one sided you claim the site has a bias, when their is a diversity of topics being covered by the editors you still call bias.

    Dave: Tyler’s getting mad so lets wrap this up, their is a controversy behind those numbers you posted, not just here but all over the Internet, Ill refer you to the kotaku example posted above. Their basing the attach rate off total consoles, their are more Xbox 360 owners out their then PS3 owners, their are about 10 million PS3′s on the market right? If you cut the 360 base down to that number and bring all copies of GTA 4 sold into that margin you can get a fair analysis.

    The PSP is being pitched as a multimedia machine yet it can barley load picture above 500k I think, the web browser is limited to a few MB of space, the video compatibility sucks big time, the radio is a piece of crap, I can go on if you want me too. Sony is introducing half assed features and the consumer is paying for it, I had high hopes for the PSP like many others did yet Sony did not deliver.

    Sony realizes they can’t tout that number for the reason I just stated, they would look stupid.

    If you guys have a problem, recommendations, etc then tell me about them, don’t beat around the bush please.

    And no, my Sony bias does not spread towards Blu Ray, it did during the format war for obvious reasons but all that is in the past know.

  51. Justin Sluss on June 18th, 2008 3:16 pm

    Originally Posted By Tyler PruittEnough with the Xbox vs. PS3 arguments, this is a post about upscaling….

    I totally agree and I’m somewhat responsible for it… I worked like 5 or 6 hours come back and this comment section is up to 50 posts… geez guys, give up already… Sony won Toshiba lost the format war… We all agree on that. It’s reality.

  52. Bigdmelt12 on June 18th, 2008 3:19 pm

    hmm…looks like i got onto this a little bit late. There is really not much a future in upconversion i dont believe, but i do believe that Jonsson missed it a bit saying that the studios and such were trying to phase dvd out. DVD will never be phased out and as long as 90% of the market is dvd, toshiba has some sense of attempting to market a better than most upconverter. Dont hate toshiba because they realize adoption of blu-ray is not really where everybody wants it and they want to cash in while the blu ray prices are WAY to HIGH. Dont get me wrong.. i was an hd dvd supporter and hate how things turned out, and I would love to get in on the blu ray but im not spending 400 dollars on an obsolete player. Sure get a ps3…but i dont want a ps3, I have an xbox 360 and they put out enough games already. As long as prices are high, companies will continue to attempt to cash in on dvd while its still going on…face it…dont hate it…deal with it

  53. merrick97 on June 18th, 2008 3:21 pm

    Man oh man.

    Im glad I avoided this thread.

    My Two Cents:
    Toshiba = sore losers and this upscaling stuff is more garbage that just fuels the Sony haters.

    SAD.

    This petty bickering needs to stop though.
    This is turning into the Smackdown section of HDD and the engadgethd.com comments section. If that happens then this site is TOAST.

  54. Mehar Gill on June 18th, 2008 3:23 pm

    @Bigdmelt12

    Well put, but companies, mainly Warner are coming out with DVD exclusives this year to help boost sales, DVD’s won’t be going any where any time soon.

  55. Bigdmelt12 on June 18th, 2008 3:30 pm

    merrick, a bit foolish, i have been coming to this site along time now just reading comments and notice that everybody calls hd dvd supporters sore losers, but at the same time I see posts like that…does that make you a sore winner?

    sony doesnt received fuel from toshiba doing this…what do they do…”oh shit not this upscaling nonsense that 95% of the CE companies partake in, QUICK lets drown em.” Again if toshiba is going to jump into an already competitive upconversion market, why the hell wouldnt they get some free publicity and call something a blu ray killer—lol its got everybody that looks at this sites pannies in a wad

  56. Tyler Pruitt on June 18th, 2008 3:31 pm

    Originally Posted By merrick97
    Man oh man.

    This petty bickering needs to stop though.
    This is turning into the Smackdown section of HDD and the engadgethd.com comments section. If that happens then this site is TOAST.

    Seriously, let keep the comments to the technical feasibility of toshiba’s idea.

  57. Mehar Gill on June 18th, 2008 3:38 pm

    Lets look at the bigger picture, what’s Toshiba really planning? They are looking at the Digital Distribution market and the DVD forum announced some plans relating to some new DVD format called “DVD Download DL”, plus they updated the HD DVD specifications, something pissed Sony off because they returned their envelope unopened. I have a post about it, some where…

  58. merrick97 on June 18th, 2008 3:50 pm

    @Bigdmelt12

    I have no problem with Toshiba trying to make upconversion better. NONE. I have a problem with them trying to convince people that this tech will rival bluray when upscaled media cannot ever look as good as Bluray. It cant.

    To me, the SMARTEST thing Toshiba could do is try and place this technology in their own bluray/HD-DVD combo player to give them a bluray player with an advantage.

  59. Bigdmelt12 on June 18th, 2008 3:52 pm

    thats one hell of an idea

  60. Mehar Gill on June 18th, 2008 3:57 pm

    @merrick97

    There HD DVD players have them and that didn’t help much in the end, it was only a “net” that people could fall back on.

  61. Bigdmelt12 on June 18th, 2008 4:00 pm

    idk, I do agree however I dont think upconversion can get up to where hd media is at. Watched bourne ultimatum HD DVD and then the SD DVD and the SD DVD had a haze over it…it was annoying…cant compare to hi def…jus get the prices down and I’ll be ecstatic.

  62. Mehar Gill on June 18th, 2008 4:06 pm

    Well Id rather take good upscaling over regular DVDs or bad upscaling I guess.

    I had a similar experience big melt, I was watching Mr. Beans Holiday in HD at 1080p on my 360 and it looked great, I took it to my cousin’s house later and we watched the DVD side on her Samsung Blu Ray player, the picture was really grainy and not very worth while for a movie that was filmed in such beautiful locations.

    Microsoft needs to get Toshiba to work on their upscaling!

  63. Bigdmelt12 on June 18th, 2008 4:12 pm

    yeah i have had similar experiences…upconversion just doesnt do it for me…but at the time ill stick to standard dvd upconversion until i can get some love from the blu ray pricing

  64. Ryan on June 18th, 2008 6:14 pm

    Originally Posted By merrick97@Bigdmelt12
    To me, the SMARTEST thing Toshiba could do is try and place this technology in their own bluray/HD-DVD combo player to give them a bluray player with an advantage.

    I wish! I’d be one of the first to purchase it as well assuming the price was < $500.

  65. Markac on June 18th, 2008 9:01 pm

    Toshiba is a sore loser. You can never upscale to 480p to 1080p. You can’t make a silk purse out of a sow’s ear anymore than you can create detail that just isn’t there. Upscaled DVDs can look nice, but compared to a good 1080p transfer,
    they look pretty mediocre. Maybe someone should start selling a 2160p upscaling Blu-Ray player!

  66. Bigdmelt12 on June 18th, 2008 10:29 pm

    day late dollar short markac…you repeated everything that was said in the previous 60 something odd comments

  67. Jonsson on June 19th, 2008 12:03 am

    Bigmelt12:

    “but i do believe that Jonsson missed it a bit saying that the studios and such were trying to phase dvd out.”

    I can not remember having said that?

    Tyler:

    “Seriously, let keep the comments to the technical feasibility of toshiba’s idea.”

    Technical feasability, NONE. You can not create information where there is none.

    Commercial feasability. Unfortunately I’m sure that their marketing people could manage to fool people into believing their upscalers are just as good as BD.

    For the people that can’t really make out the difference between proper HD material and upscaled SD, for them the upscaler that normally sits integrated into the TV set will do a good enough job, at least if you do not feed your TV with a shitty composite video signal but use a SCART/PERITEL.

    This To$shiba crap is pure marketing, nothing else.

    Merrick97:

    “To me, the SMARTEST thing Toshiba could do is try and place this technology in their own bluray/HD-DVD combo player to give them a bluray player with an advantage.”

    That would give them a BD player which would cost them as much as most other BD players to manufacture. Sales advantage gone. Remember that this pitch from To$shiba is largely to fool people that do not want to pay for premium tech. These people will not see the difference between one upscaler and another one and since all BD players have decent upscalers it would be all down to price and not tech.

  68. Belard on June 19th, 2008 1:12 am

    We’ve already gone over this… geez, can’t create data that isn’t there. Yes, upscaling is better than simply blowing up the image.

    Toshiba is making themselves look stupid and losing sales of HiDef Players for those customers who WANT to buy Toshiba TVs… or whatever they sell besides TVs, DVD players and notebooks (in the USA).

    I guess they’ll sell Blu-Ray players in the 2009-2010 season.

  69. Mehar Gill on June 19th, 2008 2:48 pm

    Aww damn, I was going to order the Qosmio G45 this week, I just checked Toshiba’s website and its been discontinued for their new line up! The new model obviously dose not have the HD DVD player it’s predecessor will have, but at least I will be able to try out this new tech in a month.

  70. Bigdmelt12 on June 19th, 2008 4:52 pm

    Hey my fault jonsson it was the Guardian who said that:

    Seriously, Toshiba’s little ploy will just be another big money-loser for them as the studios continue to phase out DVDs to push Blu-ray adoption.

    sorry about that

  71. The Guardian on June 19th, 2008 5:54 pm

    The plan to phase out DVD has already been verified by insiders on Blu-ray.com.

    And I have seen it with my own eyes with the serious drop in quality in most catalog titles on DVD. Upscalers have enough trouble with a 6 mbps DVD, what can they do with a 3 mbps?

  72. Bob on June 19th, 2008 10:31 pm

    Well, as I have said on other posts about this, you cannot make prime rib from hamburgers. Point number 1: There are thousands of dvd’s out there with sub-par or poor or terrible transfers, all this will do is upscale the terrible transfer and make it worse, where a new blu-ray transfer intended for 1080p (with lossless) is no comparison. Point 2: You still will live with the VERY lossy soundtracks, and point 3: How many people are going to buy another upscale player, or are they going to buy a true high def player, which might even be $199 on Black Friday and through the holidays?

    I am surprised Toshiba is going to let themselves be humiliated a second time. What they are doing is calling the consumer stupid, and I really think most consumers who have purchased a high def television can see the difference. Sure, these will sell, but only for playing an already-owned collection…most people will be replacing much of theirs with true high def eventually.

  73. Bob on June 19th, 2008 10:36 pm

    Oh and if you ask me, Toshiba should be ashamed of themselves for lying that this will rival blu-ray, this goes to prove once and for all that they downright lie to the consumer.

  74. Jonsson on June 20th, 2008 11:21 am

    @Bob

    Agree completely !

  75. waldo on June 20th, 2008 1:13 pm

    I have both HD and BD. So I’m good no matter which way the wind blows. I install HDTVs for a living.
    I have a recent Toshiba SD DVD player ($59) with upconvert 1080p and Divx.
    If I didn’t see it myself, I too, would be doubting that anything can look like BD.
    If their newer upcon units can do even better than this, all i can say is WOW.
    All my neighbors and relatives that have seen my upcon player, have bought one also, after I explained the price, and how they can just keep the movies and discs they now have.
    Sony Fans beware, this is going to be serious.
    Most folks will NOT be able to tell the difference, and for sub $100, why would anyone buy a $400 BD player and $30 movies?!
    Take care.

  76. Jonsson on June 20th, 2008 11:16 pm

    @waldo

    A lot of people arund here have upconverting players. What you say is simply not true. You do NOT get a comparable picture quality and you certainly do not get the sound you get from a BD (or HD-DVD) disk.

    Would be nice to know what company you work for. I guess you’re a lot into pushing To$hiba :-)

  77. thomas p vinelli on June 22nd, 2008 3:22 am

    @Justin Sluss – justin you right as right can be
    tosh saying it will look as good as blu-ray is a outright lie and they know it.
    first they scew hd dvd supportors,now they want the same people to buy into sr.
    or [suc]which is the right name for it.
    i’m sure the bda and and those involed with blu-ray are ready for them …again.
    i guess tosh wants another war and lose another war.
    tosh is being short in the brain dept. and taking there hd dvd defect over the top.
    and of course protecting their dvd royalies.
    lets stop the ”how bd bought the war stuff” and see tosh as a company is just as dishonest ,just as cut thoat and just as money hungray as any company.
    and you hd dvd supportors stop putting tosh in the good guy light,cause their not good guys ether!

  78. thomas p vinelli on June 22nd, 2008 4:24 am

    @waldo – i agree with what you say,but you know as well as i bd prices are dropping and like all electronics the prices drop.
    of course if you install this stuff for a living your most likey chargeing those prices
    if they buy it from you.
    theres always high end products and then theres low end products.
    bd with the walmart players now has a price range for everyone.
    some high end players will come down in price and low end players will do the same.the fair thing to say is some bd players are high priced right now.
    to say it any other way is just more bd is to high priced crap. someday there will be a walmart 2 for 10.oo bd bin

  79. Mehar Gill on June 22nd, 2008 7:53 am

    Well they didn’t really “screw” HD DVD owners over as much as the studios had done. Toshiba had to do it because the studios took it as a big joke, I bet if Universal and Paramount and all there subsides released titles like Warner had done then Warner would have either stayed neutral or sided with HD DVD, it was ridiculous!

  80. thomas p vinelli on June 22nd, 2008 9:15 am

    @Mehar Gill – well maybe they didn’t then but they are now.toshbia needs to retrac there statement that suc will rival blu-ray and hd dvd pq,its a out right lie and they know it. as many have said on most forums”crap in crap out.
    if tosh pulls this off ”what a scam”!

  81. Belard on June 23rd, 2008 4:03 pm

    Waldo:

    While you and your friends are saying “WOW” to an upscale player, that is not fair- you are compating a DVD to an Upscaled DVD.

    Use a decent $1500TV with 1080p output (not that 720 stuff) and compare an actual well-mastered BR disc to a upscaled disc. Both with the same TV – side by side.

  82. thomas p vinelli on June 24th, 2008 3:01 pm

    @waldo: thats the thing they won’t put them side by side,because then the truth will be known,that upconvert suc’s.
    my point is if they can’t see a difference between bd and upconvert,then its fair to say they can’t see a differece between dvd and upconvert.
    what bb&cc stores should do is put a upconvert player on one endcap,and a bd player on the next endcap,and let people see the difference.
    i belive they can see a difference,its a pride thing because they may not be able to afford bd at the present time.i don’t know what people exspect from a format thats 2yrs old..were so spoiled as a nation,we want what we want now ,and we want it cheap now!!!

  83. miguel on July 29th, 2008 8:50 pm

    son sucks…thats all i can say. blu is very expensive and someone needs to develop products for masses. tosh, at least is making the effort. don’t you want compi? thats makes it better for consumers, duh!

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