Studio Heads Target $1 Billion for Blu-ray
A report over at Home Media Magazine indicates that studio bosses are aiming for $1 Billion revenue for Blu-ray Disc for 2008.
That is the magic number for Blu-ray Disc sales according to a majority of the home entertainment studio presidents at ‘transFORMATions’ – the seventh annual Home Entertainment Summit.
Seven studio home entertainment presidents – from Disney, Fox, Paramount, Lionsgate, Sony, Universal and Warner – presented a unified voice for the high-definition format on one stage – Blu-ray’s success is around the corner, not years down the line, they believe.
With American household Blu-ray player penetration forecasted at 2.5 million to 3 million by year’s end, the studios don’t believe the figures to be that far-fetched.
The target is $2.5 billion by the end of 2009.
My favourite quote from the article is from Craig Kornblau: “Years from now, we’ll laugh at the things we did with HD DVD.” – adding that soon all of Universal’s Blu-ray Discs will be BD Live enabled.