Market Share Blu-ray vs DVD, Week Ending June 7th
Another good week for Blu-ray market share and revenue week as reported by Home Media Magazine.
Close to last week’s 10%, Blu-ray achieved 9% market share in the top 20 title comparison against DVD. Revenues were down fractionally, but were still just over $10M for the week.
There were a number of surprises in the top 20 chart. Firstly, the chart was headed by Semi-Pro, which was closely followed by Rambo, National Treasure 2: Book of Secrets and Cloverfield – There Will Be Blood took 5th place. Strong performers included The Eye in 6th place and Meet the Spartans in 8th, selling around a third as many as Semi-Pro – evidence that day and date releases of even ‘not so great’ or less popular movies typically do better than catalog titles.
Speaking of catalog, there were a number of strong catalog releases – the Dirty Harry Ultimate Collector’s Edition came in 7th – great position for a catalog box set – and Patton was 12th. For the TV side, Weeds – Season Three took 9th – a nice success for Lions Gate.
There were also some interesting percentages in the per title market share chart. New releases Semi-Pro and Weeds – Season Three both scored 7% for BD while The Eye reached 6.4% and Meet the Spartans was lower again at 4.3%. Patton did very well with 71%, though I am a little surprised that none of the other war titles from Fox appear on the chart. Cloverfield and There Will be Blood were both technically catalog releases, missing the date of the DVDs by several weeks – however both sold around half their units on Blu-ray last week – perhaps a sign that quite a number of people actually waited for the Blu-ray releases, rather than settled for the DVDs.
All in all, I call revenues over $10M a good week – it will be interesting to see if Blu-ray sales can maintain this level.