Blu-ray Market Share Reaches 10% Week Ending June 1st

Posted by Dave Cowl on June 6, 2008 
Filed Under: Blu-ray, Format War

The new Home Media Magazine is reporting a milestone for Blu-ray today – the market share of the top 20 Blu-ray titles vesrus the top 20 DVD titles was 10%, up over the 7% or less for the month of May. Overall the revenue was down for both formats, however Blu-ray remained just over $10M revenue, an improvement over single digit millions for most of May.

Rambo easily came out on top of the top 20 chart, followed by National Treasure 2: Book of Secrets. The Rambo 1-3 Boxset had good sales considering the price, with close to a quarter of Rambo sales, to take third place. The top 5 was rounded out by 300 and National Treasure – we suspect sale prices contributed to 300’s sales, though this effect seems less prevalent than in the past as overall volumes increase. Rambo – First Blood Part II and Rambo III both made the top 15 – otherwise there were no real surprises.

On the ‘per title’ market share versus DVD chart, Rambo was a strong contender for Blu-ray, selling 12.8% of its units on Blu-ray Disc. The Trilogy also did very well, selling over 69% of its units on Blu-ray, while the individual titles didn’t do so well at between 23 and 27 percent. Hot selling catalog titles in the 60% range included recent releases V for Vendetta and Twister, and older releases Blood Diamond and Blade Runner. Full Metal Jacket gets also worthy a mention at 56%.

It is interesting to see titles get a ’second life’ on Blu-ray, though I am sure sale pricing at certain retailers has helped boost Blu-ray sales for some titles.

All in all an interesting week with encouraging double figure marker share for the first time since reporting started. It will be interesting to see how things go moving forward.

Related posts:

  1. Market Share Blu-ray vs DVD, Week Ending June 7th
  2. Revenues Up, Market Share Down for Blu-ray Week Ending June 15th
  3. Blu-ray Market Share Week Ending May 11th
  4. Blu-ray Market Share and Revenue Improved for Week Ending May 25th
  5. Huge Blu-ray Revenue Increases, Record Market Share for the Week Ending October 5th


14 Responses to “Blu-ray Market Share Reaches 10% Week Ending June 1st”

  1. Dave on June 7th, 2008 1:00 am

    Awesome! Wish it next week 12% :D

  2. Mehar Gill on June 7th, 2008 8:36 am

    I can’t believe Rambo was numero uno! That movie sucked!

  3. Dave Cowl on June 7th, 2008 9:26 am

    It is interesting to see Rambo take the top Blu-ray top spot where National Treasure 2 took the top spot for DVD for a second week.

    Currently it would seem that the demographics differ somewhat between the two formats.

  4. Ryan on June 7th, 2008 11:01 am

    It doesn’t surprise me too much, I believe PS3′s still make up a large percentage of BD owners (correct me if I’m wrong). Also, I’d think Rambo would be better demo material, so it could be that early adopters rather go with the movie that will really test their audio systems while still looking pretty good in HD. Lastly, Book of Secrets sales were split up between the 2-pack as well as the standalone, and maybe it would’ve sold more if the first national treasure wasn’t also released on the same day? It’s possible the first one could’ve stole sales from the sequel (since I believe it be the other movie) among people who only wanted to buy 1 disc that week (for financial reasons or other). It’s also possible that with father’s day approaching, sales would be up regardless? Lots of factors, hard to say which it is…

  5. Ryan on June 7th, 2008 11:02 am

    *since I believe it to be better than the other movie

  6. Mehar Gill on June 7th, 2008 11:10 am

    How much do you think Piracy factors into these numbers at this point?

  7. Dave Cowl on June 7th, 2008 12:44 pm

    I don’t think piracy is counted :D

  8. Mehar Gill on June 7th, 2008 3:42 pm

    Haha, that’s not really what I meant

    How much do you think they take away from these numbers?

  9. webdev511 on June 8th, 2008 9:56 am

    The bigger % from last week looks good, but consider that the total spent on DVD dropped a lot more than Blu, makes for a bigger slice of a smaller pie.

    Sometimes I look at this and wonder how the heck we’re making sense of this at all.

    FWIW, I think the Blu numbers will go up once the HD DVD fire sales are fully played out. Well that and when Universal stats releasing.

  10. merrick97 on June 8th, 2008 3:08 pm

    Universal needs to announce more titles, because right now Paramount is kicking their ass in impressing me.

    It will only look worse if Paramount releases Indiana Jones and Godfather on bluray this year which is a possibility

  11. Mehar Gill on June 8th, 2008 3:33 pm

    Merrick: Universal has NEVER released a Blu Ray, all their equipment and resources are for HD DVD. Paramount on the other had did release Blu Rays at one point, so they still have some of those resource’s left over, hence them releasing their movies faster then Universal.

    I really don’t see Universal dipping into their old unused (unused meaning never on HD DVD) so fast, they will probably just get their toes wet by re releasing their HD DVD catalouge along with their newer theaterical movies.

  12. webdev511 on June 8th, 2008 6:19 pm

    how many NEW titles has paramount released, not pre hd dvd exclusive blu titles, or for that matter some of them that came out after the switch that were essentially in the can?

    They both need to get a move on. Paramount just looks like they’re doing more.

  13. Justin Sluss on June 8th, 2008 6:56 pm

    Market share went up from 3% to 5% then 7% and now this past week was 10% so I’d say we’re likely to see the market share hit 12-13% this week ending today (June 8th)

  14. Dave Cowl on June 9th, 2008 12:36 am

    Technically, There Will be Blood, Cloverfield and Bee Movie never made it to HD DVD. The Ruins is the first one never announced for HD DVD iirc. Madagascar is in there also as completely new. Actually there are only a few titles left from HD DVD times that are not announced for BD … Zodiac is one that comes to mind.

    These new VC-1 encodes have been interesting to see from Paramount.

    Uni has Doomsday coming and the Mummies – I think there is a Scorpion King 2 coming too…

    I can’t wait to see what they do with Kong.

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