Blu-ray Market Share Reaches 10% Week Ending June 1st
The new Home Media Magazine is reporting a milestone for Blu-ray today – the market share of the top 20 Blu-ray titles vesrus the top 20 DVD titles was 10%, up over the 7% or less for the month of May. Overall the revenue was down for both formats, however Blu-ray remained just over $10M revenue, an improvement over single digit millions for most of May.
Rambo easily came out on top of the top 20 chart, followed by National Treasure 2: Book of Secrets. The Rambo 1-3 Boxset had good sales considering the price, with close to a quarter of Rambo sales, to take third place. The top 5 was rounded out by 300 and National Treasure – we suspect sale prices contributed to 300’s sales, though this effect seems less prevalent than in the past as overall volumes increase. Rambo – First Blood Part II and Rambo III both made the top 15 – otherwise there were no real surprises.
On the ‘per title’ market share versus DVD chart, Rambo was a strong contender for Blu-ray, selling 12.8% of its units on Blu-ray Disc. The Trilogy also did very well, selling over 69% of its units on Blu-ray, while the individual titles didn’t do so well at between 23 and 27 percent. Hot selling catalog titles in the 60% range included recent releases V for Vendetta and Twister, and older releases Blood Diamond and Blade Runner. Full Metal Jacket gets also worthy a mention at 56%.
It is interesting to see titles get a ’second life’ on Blu-ray, though I am sure sale pricing at certain retailers has helped boost Blu-ray sales for some titles.
All in all an interesting week with encouraging double figure marker share for the first time since reporting started. It will be interesting to see how things go moving forward.
- Market Share Blu-ray vs DVD, Week Ending June 7th
- Revenues Up, Market Share Down for Blu-ray Week Ending June 15th
- Blu-ray Market Share Week Ending May 11th
- Blu-ray Market Share and Revenue Improved for Week Ending May 25th
- Huge Blu-ray Revenue Increases, Record Market Share for the Week Ending October 5th