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Blu-ray Market Share and Revenue Improved for Week Ending May 25th

Posted by Dave Cowl on June 1, 2008 
Filed Under: Blu-ray, Format War, Retailers



Some good news for Blu-ray this week in terms of revenues and market share. Home Media Magazine is reporting that both market share and revenue were up over last week.

After several weeks at 5% of the top 20 DVD/BD market share, this week Blu-ray garnered 7%. This weeks revenues are up over 54% over last, to $12.38M. These revenue numbers are the best reported yet by Nielsen, though the market share peaked at 8% week ending March 30 2008. All in all a good week.

The Top 20 Chart this week was dominated by the National Treasure movies, with the first three places going to National Treasure 2: Book of Secrets, National Treasure and the twin pack National Treasure / National Treasure 2 – Book of Secrets. The fourth and fifth positions were taken by The Chronicles of Narnia: The Lion, the Witch and the Wardrobe and V for Vendetta. Most of the remaining top 20 were similar to last week – one exception being the fairly highly priced WWE – Wrestlemania 24 in 10th position.

Home Media Magazine included a ‘per title’ market share versus DVD chart again this week. I was a little surprised that Book of Secrets sold only 6.89% on Blu-ray – I expected more for such an action title. Untraceable was also around 7%. Oddly enough WWE – Wrestlemania 24 did better at just over 10% for Blu-ray sales. The big winners were highly anticipated, recently released catalog titles like Twister, The Chronicles of Narnia: The Lion, the Witch and the Wardrobe and V for Vendetta. The Day and Date titles that continue to do very well on Blu-ray relative to DVD are 300 and I Am Legend, both over 15% market share for Blu-ray.

In any case, nice to see improvement in the revenues for Blu-ray Disc this time – the more that Blu-ray earns, the more seriously it will be taken by the studios, which can only mean good things for fans of High Definition.

Related posts:

  1. Revenue Up, Market Share Static for Week Ending May 18th
  2. Revenues Up, Market Share Down for Blu-ray Week Ending June 15th
  3. Market Share Blu-ray vs DVD, Week Ending June 7th
  4. Huge Blu-ray Revenue Increases, Record Market Share for the Week Ending October 5th
  5. Blu-ray Market Share Reaches 10% Week Ending June 1st

Comments

4 Responses to “Blu-ray Market Share and Revenue Improved for Week Ending May 25th”

  1. webdev511 on June 2nd, 2008 7:50 am

    It’s my fault as I bought the National Treasure 1/2 pack.

    What percentage does BR require to remain viable? 10-25% ? If it hits 25% in the next 30 months I might just count that as success.

  2. Mehar Gill on June 2nd, 2008 9:34 am

    Atleast 30% in my opinion, it depends on the player sales aswell.

  3. Dave Cowl on June 2nd, 2008 11:09 am

    I don’t think it is so much a fixed percentage as it is a sustained growth.

    If we see sales stagnate over a prolonged time frame, that could be bad news…

  4. DavidB on June 4th, 2008 6:03 am

    Well Dave, why the studios aren’t rushing to re-release practically every catalog title on Blu-Ray baffles me. The cost to produce a decent hi def master and release a Blu-Ray can’t be anywhere CLOSE to how much money they could make at current high prices. If there’s money to be made in DVD releases of catalog titles on DVD for $4.99 at Walmart, there has GOT to be money in Blu-Ray releases of catalog titles for somewhere around twice the price. If they truly want “sustained growth”, they ought to be creating a whole division dedicated solely to producing quality hi def catalog title transfers. I personally don’t care if they add a single new bit of content for most catalog titles, as there’s really no point, but economy of scale would seem to dictate that such a group would get better and better at their job over time AND thus cost less to produce over time, driving sustainable revenue growth from those who will buy classic movies they remember from growing up. If they do it half-assed though, with lots of bad transfers, they’ll shoot themselves in the foot and be left sitting on a stockpile of inventory.

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