Shane Kim: “Blu-ray Won’t Take Off”
In a article published by Home Media Magazine, Microsoft’s Shane Kim went on the record this week by reiterating his companie’s policy of saying “Blu-ray is not coming to the Xbox 360 in any way shape or form”. This time however he added that Blu-ray will never take off.
I know Blu-ray provides some visual boost for people who want a physical HD format, but we’re not seeing that format taking off, in general, Kim said. The DVD format is still doing well. Eventually, the price of Blu-ray players will come down to $150 and the value proposition of a $300 or $400 PlayStation 3 as a game console and movie player will be impacted.
Shane Kim then went on to say that over 10 million people have used the Xbox Live Marketplace to download movies, making it the number 1 digital movie content distributor.
If Microsoft decides to release sales numbers for their title’s, I think it could really give us a better picture of how well sales of Digitaly Distributed content stacks up to Blu-ray sales.