Blu-ray Player Sales Expected to Outpace DVD in 2008

Posted by Dave Cowl on May 23, 2008 
Filed Under: Blu-ray, Retailers

Video Business is reporting that high-end consumer electronics retailers expect set-top Blu-ray players to begin outselling DVD players by August, as a wave of new models eases current supply problems.

Since the format war ended in February, demand for BD players by early adopters has been higher than that for standard DVD at Ultimate Electronics, Crutchfield and Bjorn’s. But there has been too little BD product available for the retailers to realize the format’s potential.

Samsung’s first picture-in-picture model, the BD-P1500, rolled out at Best Buy this month, and should spread widely at retail soon. Sony’s first BD-Live player, the BDP-S350, and Panasonic’s first BD-Live model, DMP-BD50, will hit stores in July.

“People have been waiting weeks for Sony players, but it should get better later in the summer,” said Rick Souder, executive VP of merchandise at Crutchfield. “In August, it will be the first time that Blu-ray overtakes [standard DVD] sales for us on a unit basis.” For some time, revenue on relatively higher-priced BD set-tops has trumped standard DVD at Crutchfield. Currently, the dollar split is 60% Blu-ray and 40% standard.

Related posts:

  1. Best Buy Sunday Ad August 24th 2008
  2. Panasonic Announce Final Standard Profile Player
  3. NPD Report on Player Sales January Week 4 Shows Roughly 2:1 in Favour of Blu-ray Disc
  4. New Samsung BD-P2550 Blu-ray Player?
  5. Dissected: SONY BDP-S350 Blu-ray Player


17 Responses to “Blu-ray Player Sales Expected to Outpace DVD in 2008”

  1. merrick97 on May 23rd, 2008 12:24 pm

    Few people are more sick of all the bluray doomsday articles than me, but to say that bluray players are expected to outsell dvd players by august seems a bit off the mark.

  2. Belard on May 23rd, 2008 12:34 pm

    Yeah… even I kind of question that.

    But perhaps this fall, we’ll be seeing sub $300 players.

    Keep in mind of these factors:
    1 – Everyone who NEEDs a DVD player, already has one. $25~50 take cares of that.

    2 – Anyone who can afford to spend $1500~2500 for a 1080 HD-TV, can afford a $300~500 player to actually make use of thatTV… so they’ll need a NEW player.

    So yeah… its possible… but I doubt it that fast.

  3. webdev511 on May 23rd, 2008 12:36 pm

    I see both sides of that.

    On one hand Blu-Ray players are still expensive, but on the other hand not everyone has one, thus the potential to out sell a market saturated with dvd players.

    $150 per barrel/$5 a gallon gas will kill that purchase really quick.

  4. Dave Cowl on May 23rd, 2008 1:50 pm

    Exactly – DVD players have a saturated market pretty much…

  5. Dave Cowl on May 23rd, 2008 1:52 pm

    It is also interesting that supply is not meeting demand for Blu-ray players at the moment. Perhaps they stopped manufacturing the older players in any decent volume with the expectation that they would stay on the shelves until the newer players are released. But then Toshiba dropped their bomb earlier than expected…

  6. John C on May 23rd, 2008 1:52 pm

    I’m a die-hard blu-ray fan, but even *I* find this a bit outlandish a claim.

    I’d like to see it though! Fingers crossed.

  7. Mehar on May 23rd, 2008 2:06 pm

    This seem’s very flawed, like stated before DVD player’s already have a big market.

    Are console’s also reported in DVD sales? Similar to how Blu Ray is for PS3.

  8. Roberta on May 23rd, 2008 2:43 pm

    That’s funny!

    Considering that current Blu-Ray sales amount to less than 5% of the total DVD market, they’ve got a LONG way to go!

    Personally…..I’m waiting for 4k.


  9. Dave Cowl on May 23rd, 2008 3:14 pm

    The market share for media sales (5%) is significantly different from the market share for player sales.

  10. The Guardian on May 24th, 2008 7:29 am

    Also I think this is just a couple particular stores who do not sell the $20 DVD players but rather sell more name-brand types.

    I remember wasn’t it last Christmas in Japan Blu-ray already had 20% market share in player sales? I wonder what it is now?

  11. Mehar Gill on May 24th, 2008 10:10 am

    That was probably due to the PS3, I don’t many of those are standalone.

  12. The Guardian on May 24th, 2008 10:34 am

    No, they explicitly stated 20% of the standalone market in Japan.

    Mostly because Sony and Panasonic stopped selling normal DVD players/recorders over there hehe.

  13. Roberta on May 25th, 2008 9:08 am

    Even if Blu-Ray had 100% of the hardware sales as a result of manufacturers discontinuing the manufacturing of SD-DVD, having only a 5% media market share would seem to indicate that people simply do not care about Blu-Ray.

    Blue-Ray simply does not look that good on sets that are larger than 60″.

    As I said, I’m waiting for 4k, the standard for film archiving.


  14. Dave Cowl on May 25th, 2008 9:51 am

    Blu-ray looks better than DVD and pretty much all broadcast TV.

    The 5% number is the comparison of the top 20 titles for each format. We have yet to get to the situation where the top 20 DVDs are also available on Blu-ray. Until then it is not an apples to apples comparison.

    Interestingly, many of the ‘whizz bang’ titles have market share in the 15-20% range for Blu-ray versus DVD – not bad considering the install base difference.

    I believe that 4k will come in the 2010 time frame, but you can spend your whole life waiting for better… What will you be tolerating while you are waiting?

  15. The Guardian on May 25th, 2008 10:03 pm

    Even 4K will probably not shut Microsoft up ;)

  16. QA on May 27th, 2008 11:49 am

    I can see this. The point is OUTSELLING. Yes, everyone already has a DVD player, thus less people are buying them. Sure people are getting them, but not at the rate they once were. And as we have seen in this economy, even though things are looking dire, enough people still have inflated salaries to buy all these digital goodies. AND, they are cool enough to make people go into more debt to buy them.

    Also, i have seen blu ray on 60″+ sets and it does still look good, and i QA video for a living. So yea you are always going to run into an issue that a physical pixel or macro increases with size along with the monitor, but the jump from SD to HD will be enough for john Q public at any size. Regular folks are happy enough with cable and dish HD, and that looks the worst. I like the traction and it looks like all the prices are falling into line, just like DVDs did when they started really pushing them

  17. Roberta on May 27th, 2008 9:55 pm

    >I believe that 4k will come in the 2010 time >frame, but you can spend your whole life waiting >for better…

    Agreed, but 2010 is only 19 months away. Blu-Ray looks wonderful on hi-def screens that are smaller than 50″. Once you’re into the 65″+ sizes, Blu-Ray shows its weaknesses. Why would I settle for a pretty good picture when 4k delivers what 1080p only promised?

    Another thing….since this format is controlled by Sony, I can’t help believing that it will likely go the way of Elcaset, Beta, Memory sticks, MD, Atrac and all of those other “innovative” Sony products.

    >What will you be tolerating while you are waiting?

    My all tube analog audio rig and a $169 Oppo upconverting DVD player.


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