Blu-ray Player Sales Expected to Outpace DVD in 2008
Video Business is reporting that high-end consumer electronics retailers expect set-top Blu-ray players to begin outselling DVD players by August, as a wave of new models eases current supply problems.
Since the format war ended in February, demand for BD players by early adopters has been higher than that for standard DVD at Ultimate Electronics, Crutchfield and Bjorn’s. But there has been too little BD product available for the retailers to realize the format’s potential.
Samsung’s first picture-in-picture model, the BD-P1500, rolled out at Best Buy this month, and should spread widely at retail soon. Sony’s first BD-Live player, the BDP-S350, and Panasonic’s first BD-Live model, DMP-BD50, will hit stores in July.
“People have been waiting weeks for Sony players, but it should get better later in the summer,” said Rick Souder, executive VP of merchandise at Crutchfield. “In August, it will be the first time that Blu-ray overtakes [standard DVD] sales for us on a unit basis.” For some time, revenue on relatively higher-priced BD set-tops has trumped standard DVD at Crutchfield. Currently, the dollar split is 60% Blu-ray and 40% standard.