Blu-ray Market Share Falls Further Week Ending May 4th
Well, Home Media Magazine has decided to change the reported information again.
With respect to HD DVD, it appears that the fat lady has sung and left the building. I guess we don’t get to see the market share from this time on and I will respectfully let HD DVD fade away with no further mention following this post.
But first a slightly reflective moment (skip over it if you prefer). It is interesting to me that while most of the arguments regarding HD DVD and Blu-ray were about the technical merits or shortfalls, and the role of the PS3, all of this was overshadowed by the content providers (which was something I believed from the start). After all, the change that made all the difference was Warner choosing a side. One could easily imagine that if the studio support was reversed, Blu-ray would have become a Sony exclusive format tied to the PS3, much as UMD is for the PSP, regardless of the technical limitations of the HD DVD format.
Toshiba obviously eventually became aware that their ‘cheaper hardware’ tactic was not enough and persuaded Viacom to take their side exclusively, but too little too late. It is pretty clear now that the BDA had used the studio support card to great advantage during the battle, including having massive sales to counter the HD DVD player sales and Transformers release events.
Content is key and always has been. Hopefully now that content does not have to be used as a weapon, we will continue to see high quality releases moving forward.
In any case, back to the numbers. Blu-ray was down a little compared to DVD, dropping to 5% in the Top 20 market share ratio. The revenue was down to just over $7 million for the week, down 23% compared to last week. DVD also suffered a revenue drop, though it was only 5% down on last week.
In the top 20 Blu-ray chart, the top title was The Golden Compass, with over 3 times the unit sales of the other newcomer 27 Dresses and 5 times the unit sales of I am Legend, which was the number three title. The top 5 was rounded out by Juno and Aliens vs. Predator: Requiem. Over America continued to impress in the number 6 spot, perhaps helped partly by a sale price tag at Costco.
- Revenues Up, Market Share Down for Blu-ray Week Ending June 15th
- Blu-ray Market Share Week Ending May 11th
- Blu-ray Market Share and Revenue Improved for Week Ending May 25th
- Huge Blu-ray Revenue Increases, Record Market Share for the Week Ending October 5th
- Revenues Down a Little, Market Share Static for Blu-ray Disc Week Ending July 6th