Bold Moves: WB Expands Apple TV Support
It’s not as if we thought the format war would end with the demise of HD DVD — or Blu-ray for that matter — which is the primary reason why our site’s title has gone unchanged. No, there are more format wars on the horizon. Whether we like it or not, digital downloads will ultimately attempt to dethrone physical media — flash, Blu-ray, DVD — and although the infrastructure is infantile now, it will only continue to gain momentum. This is inevitable.
At the same time, we’re willing to bet that people will not jump at the chance to toss six individual digital download boxes onto their AV rack — as you’ll likely have a hard time finding one piece of hardware that’s got every film you want. So, is this the world we’re doomed to face? Perhaps not. Not if there were a limited number of set-top devices, or in an ideal world, only one. We can only hope, right?
At any rate, Warner Bros. — the smarmy trend-setters that voted Blu and subsequently crushed HD DVD — are pushing digital downloads even further, to the point where they will now compete with their physical counterparts on the very same day. That’s right, from this point forward all WB flicks will be available, through Apple TV and Comcast On Demand service, day-and-date with their SD/BD counterparts.
Is the Warner Bros. move a sign of things to come, or are they merely hedging their bets?