Bold Moves: WB Expands Apple TV Support

Posted by James Segars on April 30, 2008 
Filed Under: AppleTV, Downloads, Format War, Studios

It’s not as if we thought the format war would end with the demise of HD DVD — or Blu-ray for that matter — which is the primary reason why our site’s title has gone unchanged. No, there are more format wars on the horizon. Whether we like it or not, digital downloads will ultimately attempt to dethrone physical media — flash, Blu-ray, DVD — and although the infrastructure is infantile now, it will only continue to gain momentum. This is inevitable.

At the same time, we’re willing to bet that people will not jump at the chance to toss six individual digital download boxes onto their AV rack — as you’ll likely have a hard time finding one piece of hardware that’s got every film you want. So, is this the world we’re doomed to face? Perhaps not. Not if there were a limited number of set-top devices, or in an ideal world, only one. We can only hope, right?

At any rate, Warner Bros. — the smarmy trend-setters that voted Blu and subsequently crushed HD DVD — are pushing digital downloads even further, to the point where they will now compete with their physical counterparts on the very same day. That’s right, from this point forward all WB flicks will be available, through Apple TV and Comcast On Demand service, day-and-date with their SD/BD counterparts.

Is the Warner Bros. move a sign of things to come, or are they merely hedging their bets?

Via, Gizmodo.

Related posts:

  1. Warner Bros. Ends DVD Business in S. Korea, Focus Turns To Digital Downloads
  2. Mixed News for High Def Hobbits
  3. Warner Bros. Boasts “The Departed” As Best Selling HD Movie To Date
  4. Warner Dedicated to Digital Copy on Blu-ray Releases?


6 Responses to “Bold Moves: WB Expands Apple TV Support”

  1. Jared on May 1st, 2008 3:31 am

    Like this really means anything. Physical media will always be around. After all, did CD’s die after the downloads…..? No they did not and neither will DVD’s or Blu. People still like to have something to hold to quantify their purchase, and always will.

  2. Tyler Pruitt on May 1st, 2008 4:29 am


    I agree with you, but I think digital delivery will kill the physical disc rental market.

  3. dan on May 1st, 2008 12:21 pm

    yeah cd sales didnt die, but they sure did die down and now with the saturated music market, its not as glamorous as it used to be unless ur a hannah montanna or something. digital downloads will make it much easier, and in the end i think will decrease sales of dvds and especially hidef sales

  4. Ethan on May 1st, 2008 12:35 pm

    This whole digital downloads thing will die a quick death, when ISP’s cap bandwidth. Cox just capped mine.

  5. Jonsson on May 3rd, 2008 11:27 am

    I’m truly pissed off by this crap. This is the same kind of total morons that brought us DVD region coding.


    Apart from the simple fact that I will not get the speed to download a decent quality HD movie until I’m to old to whatch it, I want, physical media that I can collect in my movie library.

    I’m just so frustrated by the the bloody idiots that keep talking about this crap :-(

  6. Belard on May 7th, 2008 1:49 am

    Low-Def downloads are doable… bit HiDef video is usable more for rental… until the ISPs clamp down… Logitics don’t support downloads. If doing features and picture quality…

    A typical HiDef 25GB download vs. a 40~50GB Blu-Ray disc.

    Blu-Ray Disc = $20~30 each.
    Pros: Includs extra features (especially with Live!), bloopers, deleted scenes. Can be played on ANY blu-ray player in your home or at another location. In the future, can be resold for $5~10 to a store.
    Move starts quickly (after 1-5mins of preview BS)

    Cons: Must have a PS3 or Blu-Ray player. ;)

    DLC (Down Loaded Content) = $20~25 each.
    Pros: Don’t require space. Don’t need to hunt down movie. Don’t need to worry about little ones getting finger prints over it. Can get movie without getting off courch/bed or walking out the door.

    Cons: Need to use menu system to locate a title. Require a HD-box (AppleTV / xbox / etc) for each playback location. Non transferable Movie. IE: You paid for the movie for 1 or 2 boxes only… Nobody is supporting more than that. So if you have 3-4 boxed in your home, too bad. If you want to watch at a friends or uncle’s home, too bad. When the player-deck dies (Hard drive failure or virus) – How do you replace your library? Oh yeah, pay $20~25 to re-download to a new box? Afterall, the publisher will have to assume youre pirating. You’ll have to disconnect and move your box to another location to watch your films… not just “grab 2-3 DVDs” like what I do to take to my girlfriend’s home.
    May need to buy a backup drive for your movies (if allowed) which doubles the cost of storage.
    Limited space… maybe not upgradable – point?
    The AppleTV 160GB = $330 (almost as expensive as the $400 PS3 which upgradable and does more)

    If a HD movie is, at best 15GB – then the AppleTV can only hold 10 HD movies…. so now what? Xbox360 with its 120GB HD = 8 movies.

    So where is this future?

    No impulse buys either. Example: I take to a friends home or co-work or Girlfriend – the box set of FireFly… they love it. Most of them end up buying their OWN box sets. Now how do I do that if its on my set-top box? Or if its “online” how do they know they like it?

    People complain about DRM – but DLC is heavily DRMed to work on limited hardware. DUH! The cost for storage for that AppleTV = $33 per title + $25 per download. Or xbox Elite at $450 = $56(hardware per title)+$20~25 for the title. Now of course, doing the $4~5 rental… its kind of not so bad. yeah yeah, I know that AppleTV is strickly rental.. $4-5 per title. But if over a period of 5 years you watcha movie 10 times, thats $50… Disney LOVES this model (a big supporter of DIVX) if you have children, you KNOW how that is. My 3yr old son has watched Cars about 20 times in 3 months. He has access to all my Disney/Pixar movies so he’ll play it over and over again… could be on his computer, and he’ll still like to hear it. Currently he’s on his Finding Nemo fix.

    Here is the EASY CHEAP way…. TWC or Comcast Digital cable (looks like crap compared to BluRay) – wait about 6 months after release and the movie is free on HBO, SHO, etc…

    DLC is not the same as format media since its a rental model.

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