Market Share for the Week Ending April 13th

Posted by Dave Cowl on April 18, 2008 
Filed Under: Blu-ray, Format War, HD DVD

hmm080413.thumbnail.jpgHome Media Magazine is reporting that the Blu-ray Market Share versus DVD for the week ending April 13th 2008 was up just a little over the previous week, with a 5:95 ratio.

On the Blu-ray versus HD DVD side, things have swung back to the more recently typical 80 percent range, with a ratio of 86:14.

Surprisingly there has not been any movement on the Since Inception ratio, perhaps indicating that the sales in recent weeks have not been very significant compared to the numbers since inception. It has been a 67:33 ratio for the last four weeks.

Also interesting is the top 10. I fully expected that I am Legend on HD DVD would be listed in the Top 10 sales. It turns out that it is not, though perhaps it should be. As it stands, the top 10 (all Blu-ray) were recent releases I Am Legend, Walk Hard: The Dewey Cox Story, The Water Horse: Legend of the Deep, Alvin and the Chipmunks, No Country for Old Men, Enchanted and Over America In High Definition, rounded out by the usual Planet Earth: The Complete BBC Series, 300 and Pirates of the Caribbean: At World’s End. However, if you pull out your trusty calculator, you can determine based on the aggregate sales numbers that I am Legend HD DVD sold roughly 43.18% of the Blu-ray sales, which should place it 5th in the overall charts.

Is this oversight or intentional? Hard to say but really they should be more careful to get this sort of thing right.

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5 Responses to “Market Share for the Week Ending April 13th”

  1. Bigdmelt12 on April 18th, 2008 1:05 pm

    no chance with the way the economy is that people are going to spend an arm and a leg…for a player..and for some movies…some deals have to be made

  2. Jared on April 19th, 2008 5:59 am

    Does it really matter what ” I am Legand ” did sales wise? HD DVD is dead in the water so their sales are of no conquence.

  3. NextGenScared on April 19th, 2008 7:25 am

    Well, I bought into hd dvd because of the hardware and software pricing! Now that blu-ray has won the war on high-def. I have stopped all-to-gether in purchasing into this high-def market. Standard dvd is fine with me.

  4. Webdev511 on April 19th, 2008 7:56 am

    Yes it matters what “I Am Legend” HD DVD version did sales wise. Not in the scope of Blu v. HD DVD, but in the sense of HDM v. DVD. Of course Warner did release it as a combo, so one could count it as HDM AND DVD and that would make it a wash, no?

    Bidgmelt12, you hit the nail on the head. In fact I find it a bit ironic that the format that’s more expensive across the board now has to compete with standard def DVD AND a slumping economy. Blu now has to walk that fine line of pricing high enough to justify the increase in quality (and cover costs) but not so high that it ends up being viewed as an unaffordable indulgence.

  5. Dave Cowl on April 19th, 2008 8:50 am

    I am not sure that the I am Legend numbers for HD DVD matter in an ‘outcome of the format war’ sense, but in order for people to have confidence in the numbers reported from Home Media Magazine, they have do be demonstrated to be correct.

    Indeed any new product needs to walk the fine line of value versus the product it is attempting to replace. So far Blu-ray seems to be doing ok – on target for $800M-$1B+ by recent accounts.

    The studios don’t need Blu-ray to take over DVD tomorrow. They do need it to grow over time so that all of the tools, operations and distribution grow in capability together and equally.

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