Blu-ray Gains a Little on DVD Market Share
In this week’s Home Media Magazine we see that Blu-ray gained a little over last week compared to DVD sales, and slipped a little against HD DVD.
No doubt thanks to strong Blu-ray sales of I am Legend, the Blu-ray Top 20 titles week ending March 30 sold 8% versus the Top 20 DVD titles for the week. Against HD DVD the ratio was 84:16, with the ratio since inception remaining at 67:33. It will be interesting to see the impact of I am Legend when it gets its HD DVD release, since it will no doubt be a desirable title for HD DVD owners, but finding one to buy is becoming increasingly difficult as retailers move away from the format.
I am Legend easily led the top 10 followed by No Country for Old Men and Enchanted. Other recent titles in the top 10 were Gone Baby Gone and Hitman. The remainder was rounded out by strong selling Disney catalogue titles including the first two Pirates of the Caribbean, Cars and Apocalypto, as well a surprise entry by Terminator 2, one of the Lionsgate lauch titles. All in all a good week for Disney with 7 of the top 10 titles this week.
Another surprise was the return of the combined HD DVD / BD top 10 and the top 5 per format. Adding on the HD DVD sales for the titles, the Planet Earth series made it to the top 10, as well as the newly released Digital Video Essentials Basics title.
The HD DVD Top 5 featured the usual suspects – American Gangster, Transformers, Beowulf, Bourne Ultimatum and Planet Earth.
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