Format War Transitions to New ‘Foe’
This week’s Home Media Magazine demonstrates a distinct transition in the format war.
In both the market share pie charts and the top sellers charts we see new formatting.
In the pie charts we see that the year to date metric has been dropped, and a new metric, market share versus DVD has been added. This metric compares volume from the top 20 DVD versus the top 20 Blu-ray titles. This week Blu-ray had 6% of the sales vs. DVD at 94%. Blu-ray also outsold HD DVD with a record margin this week – 88% Blu-ray versus 12% for HD DVD.
There is now only a single top 10 chart, which was all Blu-ray this week, with I am Legend leading by a wide margin, selling over 4 times the units of second place Enchanted. The top 10 was rounded out by recent titles No Country for Old Men and Hitman, as well as the ‘classics’ Pirates of the Caribbean 3, Ratatouille, 300, Casino Royale, Die Hard 4 and 3:10 to Yuma.
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