Blu-ray Sales on the Rise
Hollywood Reporter has a new article with more accurate statistics demonstrating the rise in Blu-ray sales relative to the DVD counterparts of recent titles.
According to Nielsen First Alert data, No Country for Old Men sold 9.8% of its total sales from Blu-ray Disc its first five days in stores. Foxs Hitman, also released March 11 generated 12.6% of its total unit sales from Blu-ray.
By comparison, while the format war was raging, unit sales of high-definition discs, either Blu-ray or HD DVD, generally accounted for no more than 2%-3% of a title’s sales.
Fox’s The Simpsons Movie generated just 2.8% of its total sales from Blu-ray, while the Blu-ray version of Pirates of the Caribbean: At World’s End, from Walt Disney Studios, accounted for 3.7% of total sales.
With the format uncertainty over, Michael Clayton generated 5.5% of its total first-week sales from Blu-ray. Sony’s 30 Days of Night, released Feb. 26, gained 8.9% of its total unit sales from the Blu-ray version.
Studios are keen to derive a greater chunk of their sales from Blu-ray because of the price differential – on average a Blu-ray Disc sells for $10 more than the DVD counterpart.
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