Blu-ray Reaches 9 Million Sold, 3 Million in 2008

Posted by Dave Cowl on March 25, 2008 
Filed Under: Blu-ray, Format War

ncfom.thumbnail.jpgScott Hettrick is reporting on his Hollywood in Hi-def Blog that Blu-ray has reached 9 Million units sold since inception according to HMR research.

Perhaps even more iinteresting is that 3 Million of those were sold in this year, putting the format on pace to easily hit at least 15 million units for 2008.

The average weekly sales have been ranging from 200,000 – 300,000 the past two months or so, but recently spiked up to 319,000 units, driven by Disneys release of No Country For Old Men, which sold 68,000 in its first week of release.

Prior weekly top-sellers this year were ranging from 10,000 – 30,000 units.

Via Blu-ray Stats

No related posts.


8 Responses to “Blu-ray Reaches 9 Million Sold, 3 Million in 2008”

  1. Belard on March 25th, 2008 3:35 pm

    See why the format war had to end?

    Adoption rate for HiDef media and movies were always low because most consumers were NOT willing to get in the middle of the war.

    The early adopters did choose, the PS3 did help, Blu had better options available. etc.

    I remember just before Warner pulled out of HD-DVD, the weekly sales for players (not PS3 or xbox-addon) we about 14K for Red, 18K for blue.

    With HD-DVD out of the way – within 30 days, those numbers JUMPED 10 fold?! WOW!

    The number of titles for HiDef (okay blu) have shot up now that there are no question of which format to support.

    I remember posts from some here “Perhaps studios will support Hd-DVD, theres a million units sold”(but to about 700,000 users) – not understanding the logitics of support 2 formats, especially one that will only shrink. Wonder how many and how fast those HD-DVD users are converting to blu.

    Its amusing that Warner pretty much nailed the biggest most damaging nail into Red for a faster death… yet all the remaining HD-DVD titles is from Warner. Give them a thumbs up for bothering to do this. Paramount did to HD-DVD what they did to Blu… canceled films. Universal just stopped announcing new titles when Warner drop the bomb.

    So roughly: 9million Blu players vs less than a million Red players – OUCH!

    Note: That number shouldn’t including PS3 sales as the PS3 has surpassed 11million units. And the Xbox add-on never sold well.

    With these numbers, this is why RED had to go and dual format for long term was in the cards.

  2. Dave Cowl on March 25th, 2008 3:50 pm

    Actually I think they are talking Disc sales, not players…

  3. Bigdmelt12 on March 25th, 2008 8:28 pm

    still doesnt matter until the discs prices drop…68000 is not 9 mill, I wont look at a blu ray until its 200 bux and still even when the war was going on, I wouldnt pay over 15…Im sure there are millions out there like me…so they are going to have to find a way

  4. Belard on March 25th, 2008 9:17 pm

    Yeah… like when HD-DVD was selling for $150, nobody was still buying them.

    As prices drop – more will buy them. Its not a big deal. There will always be people willing to pay a certain price for things…

    Still… It’s sill for someone to complain about a $400 player (compared to a sold-at-a-loss even at $200 HD-DVD player) when the spend $1500~5000 for a 50~70″ wide-screen flat-panel TV.

  5. J-Horror30 on March 25th, 2008 10:19 pm

    As Dave pointed out, I believe this refers to Disc sales as well, not players. So overall, 9 million discs sold to date (all titles included) is somewhat irrelevant compared to multi-million copy selling DVDs on a weekly release basis but shows that the roots of a hi-def niche market have taken hold.

  6. Dave Cowl on March 26th, 2008 9:22 am

    We have seen reported that No Country for Old Men had 10-15% of its sales on Blu-ray. Appleseed had around 30%.

    While I don’t expect it to take over DVD tomorrow, I think it is far from irrelevant.

    Considering that people who own Blu-ray are much less likely to buy a DVD, effectively studios could see around 10% less sales for a title that they don’t bother to release on Blu-ray today. Of course, depending on the title and sales, that may be important or not.

    I can only imagine that There Will be Blood would do similarly well as No Country for Old Men if it had a Blu-ray release along with the DVD.

  7. J-Horror30 on March 26th, 2008 1:04 pm

    I agree that the studios would be hurting themselves in sales if they were to not release a title on Blu-ray alongside DVD, but I think the those two titles that had their Blu counterpart sales figures highlighted weren’t the best examples to give as far as how far the market interest has grown just yet.

  8. FG on November 20th, 2008 5:28 am

    people who support and buy bluray just show how ignorant the general population is to the fact they are giving their entire future for their rights as consumers away to sony and the rest of the industry that deal with bluray .
    Tis a sad day in itself to witness the massive ignorance that is taking over the world today. The DRM and the firmware updates are just a tiny peace of the puzzle , Just wait until the disc can only be played in “THAT 1 PLAYER” and it has no resale value at all , will everything be fine then ? but of course by then it will have been all to late . This is exactly what the industry is moving towards.
    I hope digital downloads takes off and people are allowed to burn that digtial download onto a disc (hoping) . I will not be lead around by my collar at the end of sonys leash . They have already rottkitted all of you idiots umteen dozen times and yet to still can not wait to fall in behind them as they bend over and force you all to pucker up.

Feel free to leave a comment...If you have not commented before, your comment will be held for moderation.
and oh, if you want an Avatar to show with your comment, go get a gravatar!