NPD: Blu-ray Interest Rising Slowly
Some interesting news from NPD recently. Apparently consumer interest in Blu-ray rose slightly last month.
Interest among standard DVD consumers likely to buy HD packaged media increased to 10.8% for the week that ended Feb. 20, compared to 9.4% for the week that ended Feb. 13 and 8.9% for the week of Feb. 6. HD DVD interest, not surprisingly, dropped to 8.8%, from 10.6% (Feb. 13) the week before and 10.9% the prior week.
Russ Crupnick, senior industry analyst with The NPD Group, cautioned the percentage increase indicated likely not actual buyers. “The number is fairly conservative,” Crupnick said.
Crupnick said widespread adoption of Blu-ray continues to be stymied by costly price points for hardware and software and general satisfaction with standard DVD.