Toshiba: Proof Of Life

Posted by James Segars on March 4, 2008 
Filed Under: Format War, HD DVD

toshiba.jpgWith the format war "safely" behind them, Toshiba is undeniably down, but certainly not out, according to Toshiba’s own, Atsutoshi Nishida.

Nishida shared with the WSJ that although HD DVD is toast, that they aren’t giving up the fight.  No, through a re-jigging of their "up-conversion is better" strategy, Toshiba will drop the HD DVD tech, and focus entirely on up-converting players in the future.  This of course coincides with their plans to ignore Blu-ray altogether, as previously announced.

We’re not entirely sure HOW good an up-converter might look in the future, or whether or not the studios will stick to their SD DVD guns, but as for now we don’t see anything besting HD DVD and Blu-ray for some time to come, especially not up-converters.

Read, WSJ.


No related posts.


14 Responses to “Toshiba: Proof Of Life”

  1. burndive on March 4th, 2008 1:53 pm

    It’s mathematically impossible to “best” Blu-ray only using the data on a DVD.

    However, Toshiba seems to be keying in on the fact that we all have a library of DVDs, and that it’s not worth it to re-buy our entire catalog. Instead, they want you to buy one of their Super Upconverting players, which are “close enough” that you don’t need to buy a $30 Blu-ray for it to look good on a 1080p set.

  2. pete on March 4th, 2008 2:11 pm

    burndive I agree with what you say – except, thing is, we don’t ALL have DVD libraries. There’s plenty of potential new consumers who haven’t yet started a meaningful library of anything, and are just finding money to do so.

  3. Mi on March 4th, 2008 2:20 pm

    Proof of coma.

    That’s just dumb. Don’t try to make it a triumph that they’re going to just sell old technology. That’s what doomed HDVD in the first place.

  4. Jared on March 4th, 2008 2:58 pm

    How funny. Toshiba SUC’s…..yes they do!

  5. paulw on March 4th, 2008 4:02 pm

    Mark my words. At CES 2009 Toshiba will have their new Holographic Disk format (HDF) on show. The above is all a diversion to get people off the track :-)

  6. James Segars on March 4th, 2008 5:09 pm


    I’m not saying it’s a triumph, just letting you know their plans for the future.

    No need to get hostile.

  7. Mehar on March 4th, 2008 7:38 pm

    Ha this is pretty funny, Id like to see how their “new” upscaling technology is compared to Blu Ray and HD DVD films.

    Personally I have never seen a upscaled film running, only a crappy upscalled version running on Samsung’s blu ray player, it sucked it was really grainy!

    You guys, this is pretty neat, look into something called a VHS upscaler, I think its by Sharp or Panasonic.

  8. Belard on March 4th, 2008 8:37 pm

    This is stupid… there is NOTHING to concentrate as everyone makes up-scaling DVD players, which is not really all that hard to do.

    Sure, those of us with HUNDREDS of DVDs are not going to replace their entire collection – but they will add Blu for those films that can make use of 3x the detail, usually sci-fi or latest films… ah another copy of Star Wars and Blade Runner is in my future! A movie like RV will be just as crappy on HiDef as VHS 3rd gen copy.

    Upscaling is a good thing, but still looks like blurry crap. You CANNOT ADD detail that isn’t there!

    If upscaling was all that was needed to begin with, nobody would have bother developing, marking and promoting these higher capacity drives and encoding systems.

  9. Jonsson on March 5th, 2008 12:59 am

    This was the dumbest thing I’ve heard in a long time. Completely idiotic! Now I’m going to make sure that I stay clear of any Toshiba products altogether, DVD or otherwise.

    You can not create information out of thin air and most modern TV’s are doing a good enough job of upscaling a DVD anyway as long as you do not connect it over a normal antenna cable.

    This guy is just trying to continue to sabotage the HD market just because he is a poor LOOSER!

  10. Mehar on March 5th, 2008 8:00 am

    Toshiba actually has good ideas when it comes to upscaling, they are coming out with a HDTV that upscales regular TV content on the fly, using CELL. Not sure how it looks but it seems like a neat idea, Im sure Toshiba has some sort of ace up their sleves that would make them say these things.

  11. Jonsson on March 5th, 2008 8:10 am

    It doesn’t matter what Toshiba or anyone else comes ut with and how they do it.

    One can not create information that doesn’t exist. Once can only make a best guess and thus it will always be inferior to the real thing.

    Toshiba refuses to admit that they where defeated and now just tries to throw sugar in the HD tank. Loosers!

  12. Mehar on March 5th, 2008 9:22 am

    Jonsson: You realize 99% of movies released on HD DVD and Blu Ray are not TRUE HD, meaning they were not filmed in HD. The films are also upscaled in companie studios. Some take the smart but expensive route and do a frame by frame thing, while others take the quick and cheap way and not do a frame by frame restoration.

  13. Jonsson on March 5th, 2008 10:21 am

    Mehar, what you say is not true.

    99% of the movies are filmed in higher resolution than SD.

    What is TRUE HD? 720p is in reality TRUE HD altough it’s not the best quality that can be achieved.

    A standard 35 millimeter film strip have higher resolution than SD.

    The studios do NOT have to upscale the material to get a better resolution than SD which is the resolution that sits on a normal DVD.

    So in reality, almost all the material the studios have available is indeed filmed in a quality that, unless it is actually downscaled (which is what happens when you put it on a DVD), have HD quality.

  14. Belard on March 6th, 2008 12:22 pm


    I know being a kid is tough some times, but please try to learn something about the movie/film industry before making up stuff, or ask if you don’t understand something.

    Film is not “HD”. Its film. Its information is not pixels but has higher detail than HD-TV. HiDef can mean anything. But HD-TV is being specific to 1080.

    So even those OLD star-trek film stock is higher than HD-1080, but it never broadcast that high before until the remastering from film.

    - there is no “upscale” of film.
    - Blu / RED are HD 1080 formats (Codecs) but they can ALSO store SD information… a lot of it.
    - Reason for various quality of movies on HD or even DVD is the quality of mastering. Royal Space for was a HORRIBLE DVD, it looked worse than VHS and sure as hell didn’t touch laser disc. I was so pissed, I was able to get my $30 back for the movie (2001). Even today, its used as an example of HOW TO SCREW UP A MOVIE for students, etc. They have since fixed it and re-issued the movie on both DVD and Blu.

    - frame by frame restoration is not always required… and yes, its expensive. Do you have such deep pockets? Also, restoration has nothing to do with HD.

    To exceed or equal 35mm film quality (not even talking 70mm), the production needs to use a 4K camera… but the hardware is too expensive so they are using mostly 2K for now. Thats not just th camera, its also the computer ability to work with that much data and data-storage.

    HD = 14401080
    2K = 20481152

Feel free to leave a comment...If you have not commented before, your comment will be held for moderation.
and oh, if you want an Avatar to show with your comment, go get a gravatar!