Toshiba: Proof Of Life
With the format war "safely" behind them, Toshiba is undeniably down, but certainly not out, according to Toshiba’s own, Atsutoshi Nishida.
Nishida shared with the WSJ that although HD DVD is toast, that they aren’t giving up the fight. No, through a re-jigging of their "up-conversion is better" strategy, Toshiba will drop the HD DVD tech, and focus entirely on up-converting players in the future. This of course coincides with their plans to ignore Blu-ray altogether, as previously announced.
We’re not entirely sure HOW good an up-converter might look in the future, or whether or not the studios will stick to their SD DVD guns, but as for now we don’t see anything besting HD DVD and Blu-ray for some time to come, especially not up-converters.
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