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Amazon Makes Blu-ray Digital Format of Choice

Posted by Dave Cowl on February 20, 2008 
Filed Under: Blu-ray, Format War, HD DVD, Retailers



amazon.jpgAmazon has announced that they will now support Blu-ray as the high definition digital format of choice for consumers. This change in policy will result in Amazon more prominently promoting the Blu-ray format – including both players and movies – on its website. Amazon.com has become a favorite source of Blu-ray titles for fans, because of their lower pricing and excellent customer service.

Peter Faricy, vice president of movies and music at Amazon.com commented, "The high-definition landscape is rapidly changing, and consumers are looking for guidance on how to make the best high-definition buying decisions. Our customers have clearly voiced their support for the Blu-ray format. Blu-ray titles have increased from just over half of our high-definition sales to over three-quarters of our high-definition sales since early January. In order to best serve our customers, Amazon is recommending Blu-ray as the preferred digital format and will continue to carry the ‘Earth’s Largest Selection’ of Blu-ray products."

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2 Responses to “Amazon Makes Blu-ray Digital Format of Choice”

  1. Kevin Murphy on February 20th, 2008 4:20 pm

    I wonder if the mass return of $125 HD-A3s in the last week has something to do with this.

  2. Ryan on February 20th, 2008 6:46 pm

    Amazon has always kind of promoted Blu Ray more than HD anyway. Not a gripe, just noticed that “I Do Blu” logos and Disney in Blu ads are everywhere on their main DVD page. This probably has more to do with the recent announcements than the returns on HD players …

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