HD DVD Market Penetration Revealed
In comments following the Toshiba press conference, there are some interesting sales numbers for HD DVD players.
Toshiba stated sales of 600,000 players in the US and 300,000 Xbox 360 HD DVD drives. 100,000 units were sold in Europe. And about 10,000 players and 20,000 recorders in Japan. So about 1,030,000 units worldwide.
Personally I found those numbers quite surprising – in that I thought there were more standalone players sold in the USA (and I am sure that some HD DVD supporters believed that there were many more, over 1 million was often seen on the forums).
So while Warner may have sunk the boat with their shot, it is clear that with only 600k units sold in the USA, Toshiba’s targets for HD DVD penetration were not being met…