Warner HD DVD: Available after May 31st?

Posted by James Segars on February 15, 2008 
Filed Under: Format War, HD DVD, Replication, Retailers, Studios

warner1.jpgWill all current/upcoming Warner HD DVD releases be available after Warner Bros. officially goes Blu-ray?

Well, in response to DVDTown’s inquiry, the answer appears to be yes… with a few strings attached.  At the risk of mincing words, here is what Ronnee Sass (VP Publicity & Promotion) had to say:

"If there is product available in HD DVD and there is a request from a retailer, we will provide.  There may be isolated instances that an HD DVD title will be created, but as a general rule our titles will be out in SD and BD only after May 31."

So to recap, she’s not saying that it be all about WYSIWYG-title hunting, but that it might be more difficult to track down certain titles that aren’t in particularly high demand. It’s not entirely clear what she means by "isolated instances" and what exactly "created" refers to — whether it’s being produced or pressed — but we suppose we’ll find out eventually.

At the end of the day, HD DVD owners can take comfort in the fact that WB plans to cater to consumer demand in some capacity, as opposed to Paramount/Dreamworks scorched-earth policy they exercised upon abandoning Blu-ray last year.

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10 Responses to “Warner HD DVD: Available after May 31st?”

  1. Jonsson on February 15th, 2008 3:58 am

    If someone at WB said this that person is a mooron. This will just create confusion again now when we seemed to be getting out of the confusion.

    How utterly stupid !

  2. Si on February 15th, 2008 3:58 am

    BBC Warner releases count as isolated instances.

  3. The Guardian on February 15th, 2008 4:38 am

    They’ve said retailer requests would be honored all along, even in their original announcement. NOTHING NEW HERE!!!

    And don’t forget retailers are starting to drop/de-emphasize HD DVD already… I doubt there will be many requests!

  4. C on February 15th, 2008 6:36 am

    I’m sure WB would not hesitate to release a blockbuster or two on HD DVD if they thought they could squeeze some extra change out of it.

    Apparently their pact with Blu Ray is not as binding as what we all thought.

  5. webdev511 on February 15th, 2008 6:55 am

    WB probably get’s released from their pact if Paramount and Universal go neutral.

    Wouldn’t it be ironic if all the studios that were contractually blu were free to go neutral when there were no more HD DVD exclusive studios?.

    That would kind of turn the format war on its head.

  6. Jesterrace on February 15th, 2008 9:41 am

    I know quite a few people who will be submitting requests for the Dark Knight on HD-DVD.

  7. The Guardian on February 15th, 2008 10:07 am

    I highly doubt HD DVD will be around in stores anymore by the time the Dark Knight comes out…

  8. Merrick97 on February 15th, 2008 10:14 am

    I gotta give James credit for TRYING to find some positive news for HD-DVD.

    Man oh man.

  9. James Segars on February 15th, 2008 10:15 am

    Haha, you kill me, Merrick.

  10. Dave Cowl on February 15th, 2008 10:52 am

    The comments are interesting and strangely ambiguous.

    It depends on whether they are referring to pressing more or authoring more … pressing more (like more Planet Earths) is not such a big deal – authoring titles like Dark Knight is a much bigger deal…

    Obviously shipping existing product (as opposed to putting it in the land fill) is a no brainer (though I always wonder what Paramount did with all those Blades of Glory BDs)…

    As Guardian noted though, retailer demand is likely not huge by the time June rolls around. We see Walmart news, and I have seen unofficial/rumour comments about Circuit City pulling HD DVD titles from the shelves as early as next week…

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