Digital Playground Switches to Blu
The adult video producer had been releasing a majority of its high-def titles on HD DVD.
The incentives to do Blu were Nielsen VideoScan data showing 3:1 Blu-ray sales over rival HD DVD, positive results for its first Blu-ray title, Pirates, and major retailers bailing on HD DVD.
Island Fever 4 and Babysitters, two adult titles already on HD DVD, will be the company’s next Blu-ray releases, followed by eight new Blu-ray titles every month. The company has more than 200 films shot in high-def, all of which could eventually see a Blu-ray release.
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