Latest VideoScan Market Share and Toshiba to Drop HD DVD?
The Hollywood Reporter is stating that the format war has turned into a format death watch.
Industry sources say that Toshiba is widely expected to pull the plug on its HD DVD format sometime in the coming weeks.
Officially, no decision has been made, insists Jodi Sally, VP of marketing for Toshiba America Consumer Products. However she said that "Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players."
In software sales, Blu-ray Disc titles accounted for 81% of all high-def disc sales for the week, with HD DVD at just 19%. Sony’s ‘Across the Universe’ on Blu-ray outsold the top HD DVD, Universal’s ‘Elizabeth: The Golden Age’ at a ratio of 3:1.
Toshiba has been fighting back with heavily discounted players and a Superbowl commercial, but in the end, sources say, the substantial loss Toshiba is incurring with each HD DVD player sold – a figure sources say could be as high as several hundred dollars – coupled with a series of high-profile retail defections has driven the company to at last concede defeat.