NPD Says Intent-to-Buy Blu-ray Grows

Posted by Dave Cowl on February 8, 2008 
Filed Under: Blu-ray, Format War, HD DVD, Retailers

sony2.thumbnail.jpgWe see that Video Business is reporting that consumers are expressing more desire to purchase Blu-ray Disc players following Warner Bros. Entertainment’s swing to back Blu-ray exclusively, according to the NPD Group.

While there is weak overall demand for both BD and HD DVD set-tops, NPD’s surveys do show diverging intent for BD and HD DVD, with the percentage of consumers intending to buy a BD player increasing to mid January. On the other side, intent to buy HD is down from the period around Thanksgiving.

Interestingly, HD DVD intent to buy continues to top BD, which has been the case since NPD started reporting high-def hardware results in October.

Russ Crupnick, VP and senior entertainment analyst at NPD, believes the abundance of products labeled high-definition, such as HDTVs, HD camcorders, etc., is likely working to falsely prop up some interest for the similarly sounding HD DVD. However, Toshiba’s recent price chops on players also might have helped the hardware stay on consumers’ radars at the same time that studio support for HD DVD has fallen. I think that the trend is more important than the absolute level, said Crupnick.

Consumer electronics retail buyer David Workman notes that although HD DVD set-tops continue to sell for retailers in 2008, BD stand-alones have racked up comparably more sales gains. I think we have seen an uptick in the sale of BD players, said Workman, executive director of the PRO Group. There clearly was a momentum shift that accompanied the Warner announcement.

Related posts:

  1. NPD: Blu-ray Interest Rising Slowly
  2. Home Theater Installer Group Prefers Blu-ray
  3. Warner Bros. Announces Support for CBHD
  4. Sony Says Blu-ray Set-top Players Out-selling HD DVD
  5. Blu-ray Momentum Slow According to Research Firm


21 Responses to “NPD Says Intent-to-Buy Blu-ray Grows”

  1. Bigdmelt12 on February 8th, 2008 5:21 pm

    thats a lame excuse, the hd dvd could confuse the consumer…who buys a product without researching it the smallest amount. Anytime you search anything hi def blu ray comes up. NPD is very pro-blu ray

  2. Merrick97 on February 8th, 2008 6:38 pm

    NPD, publicly came out and spun the numbers that Bill Hunt put out and said they were not a trend. If they were pro blu they wouldnt have come out and said that.

  3. Pravin on February 8th, 2008 7:19 pm

    It all depends on the questions that are asked whether they understood what you really meant to say. The pollster might listen to your additional explanation, but in the end, your answer has to fit into one of the multiple choices that they’re specifically looking for. Since we don’t know what the questions were, we have to go with Crupnick’s interpretation of the data, since his is the company that asked the questions.

  4. Dave Cowl on February 8th, 2008 10:07 pm

    I found it very interesting that the intent has been higher for HD DVD since they started publishing results. One would think that by now, BD would have a greater intent.

    I tend to think that they meant that HD DVD was seen as a generic name for the next get DVD as opposed to the specific format type – “yeah I want High Definition DVDs”.

    Anyways, I particularly enjoyed the AVS Forum post where someone took that one line of the article and ran with it, ignoring everything else that was said… Priceless :D

  5. Ryan on February 9th, 2008 4:45 am

    Yeah it’s hard to argue they are pro Blu really. They haven’t demonstrated that in the articles I have read.

  6. Jonsson on February 9th, 2008 10:42 am

    It’s hardly surprising that the intent to buy Blu grows.

    No one in their right mind would by into a dying format.

    It’s just the “last stand” community of the HD-DVD supporters, the uninformed and the ones that didn’t understand the question that would say that they intended to buy HD-DVD.

  7. Kris on February 9th, 2008 11:38 am

    haha, yet Yahoo is currently reccommending the HD DVD player as a perfect Valentines Day gift!;_ylt=Am2Xtqu_vQE5IFIlwoIxs10S0sUu;_ylu=X3oDMTA5cWplcHRtBHNlYwNwcmljZQ–?sort=high

    Where are the blu-ray players? Oh thats right, who would reccommend $400-500 on an obselete player? Get real!

  8. Jonsson on February 9th, 2008 12:24 pm

    Yeah, they have as much lasting value as a heart shaped chocolate box. They want to get rid of them, why not recommend them as a Valentines gift.

    If that was an argument for HD-DVD, well it made me laugh for sure :-)

  9. Jesterrace on February 9th, 2008 1:32 pm
  10. Belard on February 9th, 2008 2:12 pm

    - the “don’t understand the question” bit – yeah, I’d guess a lot of people are also thinking “HD” DVD, rather than “HD-DVD”. Just like many people are buying “HD-DVD” movies for their DVD players who then try to bring them back.

    - Samsung seems to be the one with problems, not Sony, Panasonic ,etc.

    - I don’t know anyone with Intent to buy HD-DVD.

  11. Chris on February 9th, 2008 2:35 pm

    I work at a large retail electronics shop and I gotta say out of all the blu-ray players we carry (sony, sharp, samsung, panasonic) the only one without problems seems to be the panasonic. good loading times too!

  12. Bigdmelt12 on February 9th, 2008 3:04 pm

    well, that sucks because i know plenty of people who want it just for the upconversion and for some of the the hddvds that are out now…they dont have 400 bux to throw away so they are going with the 150

  13. The Guardian on February 9th, 2008 3:05 pm

    There’s a reason the Samsung players are the cheapest ones out there…

  14. Belard on February 9th, 2008 8:33 pm

    Samsung doesn’t have the cheapest… but apparently they still have issues. But then again, Toshiba has its fair share of hardware problems. In some forums/reviews – quite a few have had problems that required a replacement machine…

    I guess the PS3 still ends up being the best player… not good.

    Bigdmelt12 – Spending $400 for a player is not throwing it away. Those who spend $150~200 for the HD-DVD and start building collections that costs hundreds of dollars… that is where the pain is.

  15. indadogghouse on February 9th, 2008 8:58 pm

    If I spent $150 for an HD DVD player (A30) vs. $400 for a profile 1.1 or less blu-ray, I don’t know why there would be pain? If I collect HD DVDs and Blu-ray becomes the format, will HD DVDs stop playing in high def? I don’t understand?

  16. Jesterrace on February 10th, 2008 12:13 am

    Depends on how they purchase their movies. If they are getting them for $10-$15 a piece (via one of the many current special offers) then it is not a waste of money at all. A number of the exclusive titles are going to take a while to come out on Blu-Ray and then to get them in that price-range will take even longer. The point is that even if the format tanks with players being dirt cheap and with titles in that price range you really aren’t getting screwed over as you will be able to enjoy cost effective high-def until Blu-Ray becomes affordable and has every hollywood studio locked down.

  17. Belard on February 10th, 2008 7:37 am

    Somewhat… but keep in mind. Many HD-DVD owners, especially the EARLY EARLY Adopters paid about $300~400 for their player… and about $30 per title. Not including box sets. Only recently – like the past 6 months or so has there been BOGO sales and 5~9 free movies. And some of these titles suck for plain DVD anyways.

    I’ve seen posts from some HD-DVD owners who already own 50~100 titles. 50 titles = $1,500.

    While USED media looses value for being used… Dead format media is worth even less… those same discs will be selling for $1-3 in a year.

    Example: DIVX (not DivX)Players were sold for $100~200 over normal DVD players… You paid $5 to “rent” a disc for 2 days, then keep it. And of course every 48hr rental = $3.25!

    Anyays… as of TODAY: DIVX players, can’t find them. All dead. The DIVX media, dead. Won’t play in ANY DVD player. Value = $0.

    Thank god the market threw that junk back in their face. Disney was a supporter of DIVX (Exclusive) – Studios WOULD LOVE to make money for every time you watch a movie! I have a son since the age of 2, knows how to load and play movies… That would cost a typical family $50+ a week if their kids watched 2 different videos a day every day. The supporters of DIVX boosted the “flexible choice” of buying $5 discs (P&S and no extras) rather than $20~30 DVD discs.

    Yep, in 1999… DVD players were $400+ and the movies were about $25 each… and I don’t recall as much grumbling as we do now. Oh, here is a FUNNY! In Christmas of 1998, they sold 60,000 $500+ DIVX players. Toshiba couldn’t sell that many $200 players last Christmas.

    So no… people won’t Spend $100 to support a dying format… they won’t buy 25, 50, 100+ movies knowing that in 3-5years, there won’t be any functional players left and their discs are worthless. My 2000 DVDs plays fine in my modern DVD players. They’ll play 10~15 years from now in my future players or someone elses.

  18. Chris on February 10th, 2008 9:12 am

    not true, hd-dvd has been giving away 5 free movies since their players hit the shelves and while the hd-dvd players that came out first did carry a heavier price tag, the blu-ray players were first running for a grand.

  19. Belard on February 10th, 2008 2:35 pm

    I’ve never seen anything on HD-DVDs… at least where I am…. until summer of 2007. And I’m not finding much of anything on google.

    Since the deal includes Xbox, it too wasn’t marketed with such a deal until recenly. Yet it still includes King Kong since the first day.

  20. Dave Cowl on February 10th, 2008 9:33 pm

    What is interesting is that even with the discounts people are not buying HD DVD players in the quantity that they did before the Warner announcement.

    With only 18% of the market share last week, it seems that the consumer has decided which player is indeed heading for obsolescence.

    Thoughts Kris?

  21. Chris on February 11th, 2008 9:11 am

    my store, not saying this is any kind of indication at all, is still selling hd-dvd players very often as well as blu-ray. a lot of people arent ready to adopt a new format yet so they go for the cheaper up-converting dvd players and then they see the hd-dvd for a few more bucks and go that route, where as people come in and ask for blu-ray. kind of skewed.

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