VideoScan Shows Blu-ray Continues to Hold 80 Percent Market Share

Posted by Dave Cowl on February 1, 2008 
Filed Under: Blu-ray, Format War, HD DVD

hmm127.thumbnail.jpgThe latest Home Media Magazine shows that, for the third week running, Blu-ray Disc held over 80% market share for the week ending January 27 with 82% of the sales.

This is also the third week that all of the top 10 HD Media titles were Blu-ray Disc – a mixture of recent releases like Saw IV and The Game plan, as well as veteran titles 300, Planet Earth and Ratatouille.

The Year to Date market share moved one tick to 77% for BD but the Since Inception market share remains at 64%.


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25 Responses to “VideoScan Shows Blu-ray Continues to Hold 80 Percent Market Share”

  1. wreckedchevy on February 1st, 2008 12:29 pm

    as it will until some good movies get released… even the amazon sell right now sucks…

  2. Mehar on February 1st, 2008 12:30 pm

    Well HD is slowly increasing its hold, it can increase faster if good titles are released!

  3. Dan on February 1st, 2008 12:39 pm

    Yeah, With no titles coming out except warner titles, such as invasion, there is no purchasing going on. I did get some of the bogo hd dvd titles at best buy over the weekend but that is about all there is when it comes down to it. There needs to be some fresh universal and paramount titles, and not dual titles from warner like I am Legend and American Gangster

  4. Mehar on February 1st, 2008 12:56 pm

    AG is from Universal

  5. Aguirre on February 1st, 2008 1:27 pm

    i know i’m the first person to make such a declaration since the new year, but the FORMAT WAR IS OVER. the hardware sales have skewed so dramatically in blu-rays favor that the size disparity between the bases is growing enormous , so many little studios are abandoning format agnosticism, and now with about 7.5 of every 10 HD titles released being blu-ray only, that trend is only going to continue. 1 or 2 big titles like American Gangster are only going to (marginally) slow the decline. it sickens me that Toshiba has so little respect for their shareholders that they’re continuing to fight this battle.

  6. Merrick97 on February 1st, 2008 2:17 pm


    How many times did HD-DVD camp say that during the last year?

    EVERY WEEK!!!!

  7. The Guardian on February 1st, 2008 2:23 pm

    Even before the Warner announcement it was plain just looking at the release schedule that January was going to be very VERY bad for HD DVD. That’s what happens when there aren’t any significant releases…

  8. Dave Cowl on February 1st, 2008 2:48 pm

    I wonder what Universal and Paramount _DVD_ releases could have been on HD DVD to help the format? I mean, it is not like The Game Plan and Saw IV are top tier releases – they are just the Day and Dates that these studios were releasing…

  9. wreckedchevy on February 1st, 2008 3:38 pm

    i agree kind of a sad week for both formats when those 2 titles are leading the list

  10. Dave Cowl on February 1st, 2008 4:07 pm

    I did a quick look – HD DVD could have had Sydney White from Universal… would that have helped? :D

  11. Jonsson on February 1st, 2008 10:59 pm

    It’s really really time for Universal and Paramount to get their act together and drop this idiotic war by dropping support for a, so obviously, loosing format.

    “HD slowly increasing it’s hold”. That’s a joke.

  12. Jesterrace on February 2nd, 2008 12:35 am

    And this site claims to not be blu-ray biased? About as unbiased as The Digital Bits. It’s pretty clear that they have no problem posting weekly figures even though NPD has said that these figures are not to be trusted as they are not numbers that are official. I also have a hard time with this numbers considering when you look at best buy’s and amazon’s best selling players, the Toshiba A3 keeps coming up as the best selling high-def player. Furthermore I will be curious to see what happens now that the BDA offer for 5 free movies with the purchase of a player has expired. I am by no means saying that HD-DVD is winning but it’s definitely not as one sided as this site makes it out to be.

  13. Dave Cowl on February 2nd, 2008 12:52 am

    The VideoScan number are for software – NPD are for hardware.

    Both NPD and VideoScan are the most reliable numbers that can be obtained for sales of hardware and software respectively.

    The only thing NPD said was that weekly numbers do not imply a trend and that they can be influenced by promotions. Both HD DVD players and BD players have promotions. NPD did not say the numbers were wrong, in fact they confirmed that they were correct. If NPD said that their own numbers were WRONG, they would effectively be saying that their ‘product’ was useless. NPD numbers and VideoScan numbers are used by the industry as a measure of what they are achieving in the market place. If you have some suggestion for a better measure of market share, we are interested to hear it.

    If you want to read what NPD actually said, I suggest taking a look at the TWICE article that was referenced.

    The article you pointed out was so biased as to actually leave out the numbers and just present some kind of commentary. The numbers are what matters – not some commentary on why numbers should be dismissed.

    This site does not make anything out to be… the numbers are the numbers – they have their limitations but they are actual measures of the sales of hardware and software.

    Numbers in themselves only show you how it is – they do not explain why.

  14. Jonsson on February 2nd, 2008 5:46 am

    Wow, Jesterrace, they report facts and you claim them to be biased. You’re really starting to be pathetic.

    Where is the bias? That they, as most HD-DVD sites, didn’t try to cover up or explain away the facts.

    They didn’t invent these figures you know. They jut reported on them. Should they simply have ignored them to satisfy your perception of being unbiased?

    You know they could have reported the fact that outside of the US there advantage for Blu-ray is even bigger :-)

  15. Mehar on February 2nd, 2008 8:05 am

    I just stated the facts, for those idiots who are throwing insults at me. Read the Nielson reports for the past 3 weeks or so, it is increasing, even when no good titles are out. If good titles are released, mabye it can increase some.

  16. Jonsson on February 2nd, 2008 11:05 am

    Mehar, if your citing reports, why not give a link to those reports. Just to please us idiots :-)

  17. Mehar on February 2nd, 2008 1:47 pm
  18. Jesterrace on February 2nd, 2008 2:01 pm
  19. Mehar on February 2nd, 2008 2:10 pm

    ??? Why did you post a link that sent me to the movies section of best buy?

  20. Dave Cowl on February 2nd, 2008 9:00 pm

    Mehar is absolutely correct.

    HD DVD has gained from the 15% market share they had week ending Jan 13 to 18% for week ending Jan 27. Of course, all three weeks are better than the week Casino Royale came out (Mar 18) for Blu-ray, which was the best market share Blu-ray had for 2007.

    You can see the stats here if you like (keep in mind that this site is not officially live yet – still a work in progress)

    I am sure that when American Gangster comes out, HD DVD will get more market share – until then it could be pretty hard going, especially perhaps the week containing Feb 5.

  21. Jonsson on February 2nd, 2008 11:51 pm

    The links Mehar provides shows what most people already knew. That the exceptionally low figures for HD-DVD would not last. Especially not after Toshiba and a lot of shops begun fire sales of HD-DVD hardware.

    The also show that HD-DVD continues to hold a very small share of the market.

    That is about all that they shows. Not much to write home about :-)

  22. Mehar on February 3rd, 2008 5:06 pm

    Jonsson, all I told you was HD DVD is slowly rising on a weekly basis. And only online retailers are having fire sales, not the shops themselves, how many people actually buy online compared to instore?

  23. Jonsson on February 3rd, 2008 10:37 pm

    Yes and you had to throw in a few niceties like “idiots”, “lazy ass” etc. at the same time.

    When the Blu side presents figures they generally gets blasted with thinks like “you can not judge from a week/a few weeks” etc.

    Now Red have risen with a few percent from abysmall to, well, almost as abyssmal in a few weeks when there has been aggressive sales to shift disks and hardware.

    Spot the difference? I do not…

  24. Mehar on February 4th, 2008 8:26 am

    Wow dude your the one’s that were attacking me over what I said, even though I was right and the facts had proven that. But all the Blu fans were scared that HD DVD was creeping its way up with its 1% increase that they blasted me.

  25. Dave Cowl on February 4th, 2008 9:30 am

    I don’t think anyone is blasting anyone. Let’s all be civil.

    Mehar is correct that HD DVD is gaining ground.

    Everyone else is also correct that even after gaining ground, HD DVD is still below the worst performance of 2008.

    One of the advantages of a period where performance is particularly poor, is that going back to more rational market share can be seen as ‘huge gains’. You only need to look at the ‘rebound’ of hardware performance after the week at 7%, or last year where HD DVD made ‘huge gains’ in Q2 (this was in the HD DVD PRG press release no less) largely due to an extremely poor Q1.

    Looks like history repeating.

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