The Look and Sound of… Super Bowl XLII?
With Blu-ray victory-cries building to a deafening roar, consumer electronic stores dropping support for HD DVD hardware, and a relatively wan response from the remaining HD DVD supporting studios, everyone is looking to the HD DVD advertisement in the Super Bowl for an official word from Toshiba/HD DVD.
Will they pull out the big guns — announcing both the 51gb discs and a stellar slate of exclusive content — or will they be resigned to promote what many believe to be a "fire sale" for their third generation players?
On a different note, there are many rumblings that another killer announcement is on the way, to fall conveniently within the one-month anniversary of WB’s defection. While these whispers could be nothing more than fluff, it would be ideal for either side to enact the next stage of their attack. For Blu-ray, any further success — acquisition of another HD DVD supporting studio — will likely result in the immediate death of HD DVD. On the other hand, if Toshiba’s $2.7 million purchase of Super Bowl airtime is any indication, perhaps they do have a couple tricks up their sleeve. We sure hope this is the case, because the online release schedule through HD DVD’s official site — while grossly inaccurate — is looking rather grim.
In the end, it all depends on what the HD DVD crowd has been doing in the interim between the WB shocker, and the decision to buy airtime in the Super Bowl. To be sure, they’d better not be counting on Imperioli and the recent price drops to keep them afloat through 2008.
Either way, we’ll know soon enough.