Seagate CEO Attempts to Predict Your Digital Future
In a recent interview with Wired, Bill Watkins — of Seagate CEO fame — was quoted as saying that even if Blu-ray manages to win the format war, "it’s a meaningless victory." Naturally, Bill states that physical distribution is on the way out, and that digital distribution is the wave of the future. It should come as no surprise that a CEO from Seagate would be extolling the virtues of digital downloads, especially when they stand to rake in loads of cash on their advanced digital storage solutions, but it seems a bit premature to write off physical discs, doesn’t it?
Of course digital distribution has it’s benefits, but it’s going to have one hell of a time becoming the de facto standard for worldwide distribution of video content, especially when some ISP’s — we’re looking at you Time Warner — are considering adopting new billing practices that revolve around consumer bandwidth usage.
Regardless of the digital download threat, DVD still remains the biggest threat to the next generation physical formats. Unless their respective marketing departments can successfully convince the mass market that they need HD films, they will both suffer the same fate of so many niche products that have come before them.
Perhaps that’s precisely what Bill is banking on.
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