HD Media Player Sales Numbers for Jan Week 3

Posted by Dave Cowl on January 29, 2008 
Filed Under: Blu-ray, Format War, HD DVD, Retailers

npdweek3.thumbnail.jpgWe read at DVD Town the 90% market share enjoyed by Blu-ray Disc players in the second week of January did not last into the third week.

New numbers from NPD apparently indicate that after Toshiba cut 50% from the retail price of HD DVD players, the market share for Blu-ray was reduced to ‘only’ 65.63%, an almost 2:1 ratio over the now significantly cheaper HD DVD players. 

Via EngadgetHD 

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23 Responses to “HD Media Player Sales Numbers for Jan Week 3”

  1. Merrick97 on January 29th, 2008 9:57 am

    Instead of software sales, the HD-DVD camp now has to look at hardware sales.

    Let the “HD-DVD camp is making a comeback” war talk begin.

  2. C on January 29th, 2008 9:59 am

    The #’s still include the BD player give-aways with HD sets. It’s likely there will be artificially high #’s until the promotion ends.

  3. James on January 29th, 2008 10:31 am

    Yea! Maybe if HD-DVD gave away their players for free they could totally win the format war!

  4. Dave Drake on January 29th, 2008 10:44 am

    Perhaps if Toshiba reduces the price another 50% they will achieve parity with Blu. Then it will come down to software!

  5. asm on January 29th, 2008 11:06 am

    week ending 1/5
    Blu-ray Disc – 15,257 units
    HD-DVD – 14,558 units

    week ending 1/12
    Blu-ray Disc – 21,770 units
    HD-DVD – 1,758 units

    week ending 1/19
    Blu-ray Disc – 16,496 units
    HD-DVD – 8,639 units

  6. Dave Cowl on January 29th, 2008 11:39 am

    @ D Drake: I was thinking exactly that :D Well, the first part at least.

    I have always thought also that the cheaper the player, and the more free discs that come with it, the less movies that particular owner will buy.

    Add to that the \’at that price I\’ll get one for the bedroom too!\’ or the \’time to replace the A1\’ buyer, where the new player represents no extra movies sold, there are diminishing returns to the \’drop the player price\’ strategy…

    That said, if the HD DVD discs move to clearance bins over the next few months, with now over 400 to choose from, you could certainly cheaply build a decent film library around your inexpensive player…

  7. Dave Cowl on January 29th, 2008 11:46 am

    Apparently the 65% of the unit sales is roughly 83% of the revenue…

  8. Jonsson on January 29th, 2008 11:50 am

    Basically what this says is that Blu-ray mintains it’s ignificant lead of about 2:1 that they have had for some time (on other markets it’s much more) despite the fact that Toshiba is dumping their players.

    God news for Blu-ray I would say.

  9. Merrick97 on January 29th, 2008 11:53 am

    It is disappointing that the BDA will not air a bluray ad for the superbowl though.

  10. Mehar on January 29th, 2008 12:04 pm

    You should mention that these numbers do not include Amazon numbers.

  11. Jonsson on January 29th, 2008 12:06 pm

    Anyone who knows which direction the Amazon numbers would push things then?

  12. Dave Cowl on January 29th, 2008 12:08 pm

    How different do you think things are at Amazon? The rankings we see there don’t give any insight into relative or absolute volumes…

  13. Mehar on January 29th, 2008 12:33 pm

    Well HD DVD players sell really well on Amazon

    Every time I check that site, HD DVD players are in the top 3

  14. Dave Cowl on January 29th, 2008 12:37 pm

    Did you notice that the Panasonic BD player is number 4? Do you know how many units they are selling, and how that compares to the overall sales? Do you know what the difference is between the number of units #4 sells compared to #1?

    The point is, the relevance of Amazon is reduced by the lack of this key information…

  15. Jonsson on January 29th, 2008 12:59 pm

    Unless we get real sales figures no one knows.

    Last time I saw a sale of HD titles on Amazon there where some 80 HD-DVD titles against almost 250 Blu-ray titles.

    If I would be quick to jump to conclusion…well…you get it :-)

    Also, I noticed that PS3 etc. was excluded in these figures. PS3 and XBox is, as far as I know it, valid platforms for playing movies. What’s this deal with excluding them? Just not to make HD-DVD look too bad or what?

  16. Mehar on January 29th, 2008 1:31 pm

    I think excluding the PS3 is more into no one knows how many PS3 owners actually use their Blu Ray players. Its like the Wii, millions own them, only a few use them type scenario.

  17. Fei on January 29th, 2008 2:04 pm

    Actually, various surveys show that the vast majority of PS3 owners have played at least one Blu-ray disc on their consoles, and many PS3 owners actually bought the consoles primarily for playing movies rather than games. So in fact, the PS3 should count as a legitimate high-def player, but of course, adding the PS3 sales (even if only counting the estimated percentage of people using them as BD players) would be truly embarrassing for HD-DVD.

  18. Belard on January 29th, 2008 2:26 pm

    I think one of the possible problems of the PS3 not being used as a BLU-RAY player heavily, is concerns of wearing out the drive.

    When CD-R drives were NEW to the market, you saw computers with 2 drives. 1 CD-ROM, 1 CD-R drive. Why? Because the CD-R drive was #$%&@ expensive back in the 90s ~ 2002. (people today are just USED to $30 DVD-RW drives)

    We used the THEN-CHEAP $100 CD-ROM unit to install software, play games and listen to music… using ONLY the $400~800 CD-R (x2, maybe x4) drives to burn. Yeah, in 1995, blank CDs were $15 each. My HP burner was $800, it took 45mins to burn a disc and had a failure rate of 50%! Oh yeah, you needed SCSI too as IDE wasn’t reliable enough for such touchy technology.
    On our 100Mhz Windows95 PCs (which didnt help) you didn’t even move your mouse. No screen savers. Nowadays, you can burn a DVDs while playing a game, Downloading, etc.

  19. Dave Cowl on January 29th, 2008 2:32 pm

    The PS3 is a big unknown. The only time it gets mentioned is when Toshiba wants to talk about attach rates. I love the response from Toshiba to the Woolworths news (gone BD exclusive in store) where in one breath they talk about standalone sales (excluding PS3) but in the next include PS3 for their attach rate claims…

    Some consistency is in order!

    That said, HD DVD needs to cleanly beat BD for standalone sales since the PS3 will always help skew software sales. It seems that they failed to do this in 2007 and they are roughly 28,000 players behind in 2008 so far, having sold 25,000 in the first three weeks according to NPD…

  20. Dave Cowl on January 29th, 2008 2:34 pm

    @Belard: I remember my Dilbert screen saver killing a CD-R write on my 2x $1000 HP CD Writer back in the day… sigh! :D I had a better success rate than 50% though iirc…

  21. Mehar on January 29th, 2008 5:24 pm

    If someone who owns a PS3 has played atleast 1 Blu Ray, that dosen’t mean that their onboard. When you buy a standalone Blu Ray player, your buying the Blu Ray capabilities willingly. When you buy a PS3, you are forced the capabilities, meaning, if you bought a PS3, you probably bought it for gaming and not movies.

  22. S on January 29th, 2008 11:00 pm

    “Here’s how the specific unit sales numbers looked for the week ending 1/19…

    Blu-ray Disc – 16,496 units
    HD-DVD – 8,639 units

    So it would certainly appear that Toshiba’s price cutting has at least contributed to a modest rebound in the number of HD-DVD units moved, though sources are telling us that Blu-ray earned approximately 83% of all the actual dollars spent on high-def players for the week. Here are those totals…

    Blu-ray Disc – $6,033,540
    HD-DVD – $1,182,248

    Again, that would seem to reflect the fact that Toshiba’s prices had been heavily discounted. The dollar volume percentage is key, because that’s where retailers are going to see profits. As such, they’re obviously making more money on each Blu-ray player sold than each HD-DVD player sold right now.” –

    Makes sense these figures but this won’t last for long and it won’t be long til we see figures of Blu-Ray with 80+ % of the sales again soon. I see this as liquidation of HD-DVD stock – its on clearance everywhere :)

  23. Belard on January 30th, 2008 9:35 am

    @ Dave – I had the same HP drive. But yeah, about 50% for me. The first few burns messed up – figuring out WHAT worked… buggy software, buggy OS (Win95) until it got to about 80%… then it went down hill to 0% usable and I replaced it with a cheap IDE 8x for $125. I used it for business and it got a lot of use.

    @ Mehar – PS3 owners are not forced to get Blu-Ray. Its included. And considering the cost of the Xbox360/20gb HD a year ago ($400) vs the PS3/20GB HD ($500) the price difference was $100. Before you repeat the M$ marketing spin about “choice” – if that was TRUE, then there would be both HD-DVD and Blu-Ray players for the 360 from M$ or 3rd parties. But only M$ is making an HD add-on… oh yeah, M$ gets the licence fees for its custom API interface on HD-DVD discs. While SONY uses JAVA. (M$ hates JAVA in case you dont know)

    @ S – Yep… At $125~130, they only sold 6000 extra players… thats not great. I think I posted that they would sell about 5000~6000, but I expected Blu to hold at 20K…. but the blu players are still free with TVs.

    3 pillars are left to keep HD-DVD on life-support. The loss of any one will have to be the end. Toshiba – obvious, but doubt they’d go before the last 2 studios. (The other 30 little ones don’t count folks. Just like the 30+ counties who supported the USA in Iraq that sent like 100 guys to help out). And once one studio goes, the other studio will follow very quickly.

    Hmmm… wonder how many people are placing $BETS$ on who’ll fold first? ;)

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