VideoScan First Alert Data Shows Another Strong Week for Blu-ray Disc
We read in the new issue of Home Media Magazine that Blu-ray Disc had another strong week in software sales.
According to the VideoScan First Alert data for the week ending Jan 20, Blu-ray held 83% of the market over HD DVD’s 17%, roughly a 5:1 ratio. The Year to date numbers show Blu-ray with a greater than 3:1 market share and the numbers since inception creep up another step to 64%.
Also of note, the top 10 HD Media sales titles that week were are Blu-ray titles.
While the Warner news was obviously still fresh, this was the week that Toshiba halved the retail price on their players, indicating something I have said all along – cheap players sell players, not discs. Compelling titles sell discs – something that HD DVD was apparently lacking this year, with the HD DVD Top 5 featuring 5 titles from 2007.